Contemporary Old Nanjing Old Willow Cove Visual Image Update Design

Old Nanjing has a profound cultural background, the brand image isnot in step with the times in the market competition, the brand promotionmeans relatively backward, self protection consciousness culture is notstrong. Old culture with time were buried, consumer groups graduallyloss, brand advantage not continue. The media in the era of rapiddevelopment, the old need to update the promotion way, promote new waysto use the modern media. Time-honored enterprises need to establish agood brand image through standardizing the overall visual image system.In view of these phenomena, this paper to the Nanjing area highvisibility of the Islamic green willows restaurant as the research object,research management, brand promotion brand vision system, exploring newforms of modern media of green willows in visual image system design.I hope that through the way of brand design update, help green willowsexpansion become Muslim chain enterprises in Asia’s first a helping hand.