Aesthetic Psychology Of "self-media" Era

With the development of network media, a part of individual media has been systematically applied to the dissemination of information and evolved into the standardized new media, called We-Media. Since We-Media has developed for just a few decades from sprout, it attracts worldwide achievements, and it is not only the tool by which people access to information and participate in public affairs, but also becomes a powerful channel through which people exchange emotions, appreciate beauty and create beauty. In addition, We-Media has forged a whole new aesthetic world in the form of Mediated Aesthetics and Mini-form Aesthetics for people today. In the whole new aesthetic world, the aesthetic psychology of people has inevitably changed, traditional aesthetic mind-set and habits have been broken, and people have made the different decision in aesthetic value. As the development of We-Media, all appear new meanings.The discussion and analysis of We-Media aesthetic psychology in present cultural context is a new and significant subject. This thesis starts from the interpretation of the definition of We-Media, analyses what promotes the emergence and development of We-Media, and researches the evolution of people’s aesthetic psychology under the rapid development of We-Media aesthetic culture. In We-Media age, people’s aesthetic psychology grows new psychological phenomena:Self-betrayal, Difference, Conformity, Giff-gaff. These phenomena make people exhibit different performance of their aesthetic behavior in We-Media aesthetic culture:Everyone is a tip-off king, Whole people DIY, Forwarding&Share, and Pull away a prop. The evolution of people’s aesthetic psychology brings a new aesthetic feeling to people, moreover, it also causes many negative aesthetic problems and contradictions:The first is the resistance of solemnity and entertainment; the second is that private aesthetics extends to public aesthetics; the third is the absence of We-Media aesthetic ethics. This thesis will reveal the contradiction of aesthetic psychology in We-Media age, and seek the crux of aesthetic problems and contradictions, through the in-depth analysis of specific psychological phenomena, such as Micro-blogging hot topic, Micro-blogging hot persons, and Micro-blogging hoax. In the development of We-Media aesthetic culture, a kind of rational aesthetic principles and aesthetic order need to be set up. Thus, this thesis from three respects of refusing technology dependence and instrumental reason, establishing self-discipline and heteronomy of We-Media aesthetics, remolding humanistic spirit of the intelligentsia, promote the healthy development of We-Media aesthetic culture, and help people build a rational thinking and humanistic concern for our society and life. Finally, the freedom and harmony of the aesthetic world and the real world will come true.