Interpretation Of Native Culture And Image Dissemination Rural Teleplays Reform And Opening Up

As an important part of traditional Chinese culture, Local culture has deep historical origin and social foundation, it is the spiritual beliefs and cultural matrix of the farmers and it still has some positive significance in today’s society. However, since Reform and Opening-up, the rural of closed pattern which provided for oneself was gradually disintegrated; local culture is beginning to change under the impact of modern civilization. As a mass media, TV has the functions and duties of cultural transmission, and the rural theme TV series is the realistic theme TV play which focuses on rural areas and farmers, it can realize the image transmission of local culture. Rural drama often regards the rural reform as the background of narration, and it employs the image way to record the spiritual transformation and ideological struggle of farmers which experienced in the process of reform, but also reflects the process of evolution of the local culture.This article launches the research according to the logical structure which is the analysis and interpretation, criticism and reflection, exploration and prospects, and it mainly used the literature research method, case analysis, comparative study and critical discourse research method.In this paper, it interprets the local culture in the rural teleplays which is after the reform and opening up, and summarizes the evolution process of local culture, but also studies and researches the local culture and the modern image of the rural drama, it not only studies the local narration of the current rural drama with the critical discourse research method, but also discusses and prospects the modern construction of local culture and the spread of the modern imaging.The chapter one first explicates the concept of the local culture, and then studies the evolution of the local culture in the rural drama. It mainly selected the four level which is "local authority","rural people","local order" and "rural folk" of the local culture to study. Finally, it summarized the developing orbit of native culture through the development and historical perspective.The chapter two studies the current development of the native narrative in the rural drama with the critical discourse research method.The third chapter mainly discusses the local culture in the new period should be how to achieve the modern transformation and how to spread with the modern imaging method.Finally, it analyzed the historical cause of local cultural evolution according to the four aspects of political, economic, cultural and the social, and then analyzed the social impact of cultural change, and finally explored and prospect the image communication of the local culture. The evolution of the local culture is the historical necessity, in order to protect the essence of local culture and play its modern value, on one hand we should carry on the modern construction, and merge the local culture and the modern civilization finally to serve socialist modernization. On the other hand, we should carry on the research of image propagation of the local culture in order to achieve the best communication of the local culture.