On The Brand Value Rise And Fall

Enrich of the products and improve the taste of modern society commodities, so thatconsumers not only value on quality and just quantity, but also more emphasis onconsumer’s sentiment and psychology. Companies in order to conform to consumer ‘spsychology, and establish a good brand image. Make adjustments in strategy.Companies began to emphasize the brand content, and enhance their relationships with art,and art to achieve brand rebalancing. Making brand design diversity.Brand and art are combined in a variety of ways, such as creating art funds; collection ofart works; inviting artists to brand creation and so on.Hope that through this paper, i can design artistry of Brand. And starting to study the riseand fall of brand value in terms of brand science, marketing, consumer psychology,advertising, etc.-to express artistic brand design. Its aim is to through this research, canbe more clear, in-depth understanding of brand design itself, the brand can be found innature and law of artistic design, which can be raised against these open views.