On The Film-making Strategies Of New Media Context

With the development of information science and technology，The new mediahas its own unique carrier and spread into public view and stand，The film as a kind ofmass culture，With the technical support for the necessary conditions，It must becareful consideration of the various effects of century new media technology hasbrought，especially in the traditional media age, Small and medium cost films,because of the annual output and box office is not proportional and long-termembarrassment, In the objective external factors aside to stumble, under thecondition,Small and medium cost films should pay more attention to their owncreation and new media features are combined with the development. In this paper,from the characteristics of new media of comb, that is,Instant, Interactive,Variability,Richness, summarizing the new media micro propagation tendency,and Combingwith the characteristic of small and medium cost films of dissemination in thenetwork media and other new media, that is,Independent creation;Homogenization ofcreation; Youth creation; The realism creation, and facing double competition，Draw aconclusion，that is,the times and the necessity of new media and small and mediumcost films combined.In this thesis the premise, the main content of the paper is creative strategies,about cost of the movie how to respect the laws of creation as the basis for adjustmentin the context of new media,The main part is the three chapter: First, the storymaterial content production strategy in the context of new media. This chapter firstlydistinguishes between materials and material selection of materials in the story in thecontext of different, and then, To divide the design concept for the foundation,foundout the interest stories material strategy has the spirit of the game,and Heterogeneousimage and spatial heterogeneity story strategy.Second, form and the strategies of costof the movie story in New Media Context.This chapter uses the myth of LiteraryTheories,Separately molded from multidimensional characters in the story of thedoctrine of the mean, interactive narrative structure choice, the long tail effect understory style three story form, policy interpretation.Third, the new media in the contextof small and medium cost films peripheral ecological strategy.The chapter is about thenew media as the viewing field and comment field,the influence of the twocoincidence in the discourse of the writing and criticism of small and medium costfilms creation,mainly based on the complex evaluation and micro marketing as theanalysis emphasis,and found out an important supplement that ecological strategy insmall and medium cost films story of creation.Finally, summary for this coreproblem,that is,When viewing field has changed or new opportunity,As a small costmovies frustrated why not timely adjustment of writing strategy but choose head,Andre-certification this strategy with new media as the ethos of the discipline theory, newmeaning to open another situation of small and medium cost films to seize newopportunities.