The Legal Regulation Of China Network Group Purchase

This paper discusses problems, from the definition of group purchase group purchase network, network existing problem and the final settlement mechanism and other aspects are discussed.In view of the network group purchase definition for the demonstration process of gathering the society nowadays the quite popular several relevant definitions of related references, the author thinks that the correct definition:led the so-called network group purchase group purchase is in fact in reality and have the same and different form a group purchase group purchase via the Internet, the network of this technology means or network group purchase platform, consumers take the initiative choice or businesses after the introduction of a passive consumer to choose from in the interests of all parties to coordinate group purchase a mutually beneficial new marketing means or transaction mode.On the definition of network group purchase group purchase on the network, is related to the development of current situation undertook treatise, discussed the process mainly from foreign country and our country network group purchase of development two aspects carries on the elaboration. Foreign network group purchase of the world’s first online group purchase platform Groupon, as Groupon’s main rival, LivingSocial, specialized group purchase luxury website Gilt City, Tippr, Juice in the City, We Give to Get six well-known foreign network group purchase platform are discussed in this paper, discusses the main content focused on business and on the management mode of our country network; then the group purchase platform now situation also makes some analysis on:1, our country network group purchase overall development later, but development rate is very rapid, for the area between development also has certain difference, but the overall are linearly rising trend. In2, China’s network of group purchase development peak is mainly concentrated in2011and, in2011before and after the network group purchase platform such as bamboo shoots after a spring rain like appearance, time appears in the scene of blossom everywhere, these problems from the network group purchase platform incomplete statistics of the number of remarkable. In3, after the peak, inevitable fall scene. From the beginning of2012network group purchase platform number appears atrophic trend.In fact, careful analysis, led to the emergence of the root cause of the problem is the network of group purchase platform has some problems, mainly as follows:1, the network group purchase platform management problems, network group purchase platform as an operational webpage, the operation process is subject to many restrictions, although laws have been provided, but actually they are in name only;2, network group purchase supplier qualification examination there is a big problem. Group purchase supplier network at first as a realistic providers and may become network group purchase supplier, but in reality there are laws regulations, but in the virtual network group purchase transactions but there is a big problem, because there is no law to the related goods or services to audit, or will be, shoddy etc.. In3, the network group purchase market itself, there is a big problem. Main problems on network group purchase released the news is true problems, network group purchase mode itself develops the problem of existence, network group purchase market there is a big problem, the protection of consumer rights and interests of violating commercial secrets and consumer information leakage problem of network market, group purchase of unfair competition behavior in network marketing problems, group purchase behavior problems on network etc. group purchase market a full analysis and argumentation, highlighting the seriousness of the problem of group purchase market network. These problems or the reasons leading to the market there was a serious obstacles to development.In order to solve these problems, need to clear away these obstacles, from the legal point of view of the corresponding regulation. Mainly from the following aspects:1, discussed build or improve the administrative laws and regulations. In view of the network group purchase platform its operating characteristics, has targeted the development or amend the relevant administrative laws and regulations, the corresponding network group purchase platform or operating admittance qualification review provisions of the behavior, avoid network group purchase platform development market confusion; in view of network group purchase supplier to establish or perfect the relevant entry and the administrative code of conduct laws and regulations. The corresponding suppliers to set up standard access standards, regulate the access behavior. Provisions of group purchase group purchase network supplier involvement in network behavior patterns, access to suppliers to provide goods or services to review or approval or registration form to ensure that the corresponding goods or services in accordance with relevant provisions; in view of the network group purchase the market as a whole to standardize market related administrative laws and regulations, standardize the whole network group purchase market operation mode, in view of the network group purchase market the acts of unfair competition, infringement of commercial secrets, disclosing personal information behavior timely introduction of relevant administrative laws and regulations, standardize market behavior, the network platform for group purchase and supplier between how to develop guidelines, and to develop normative contract guide online group purchase of three parties signed, for the protection of consumers’ rights and interests and formulate corresponding administrative laws and regulations and other means to ensure that the network group purchase process corresponding protection mechanism to the market operation of the normal and controllability.2, strengthen the administrative law enforcement and supervision. To strengthen the network of group purchase platform access mechanism of law enforcement work. To strengthen the network of group purchase platform access mechanism of law enforcement work, strengthen the network of group purchase supplier actual examination work, the corresponding network group purchase platform operation were not regular or periodic review, found problems in a timely manner for the punishment of illegal. Use of punishment mechanism to guarantee the stable operation of the network group purchase market. By3, encourage social forces to strengthen the network group purchase market standardization. The network group purchase market development and operation process China home or laws cannot fully control the problem, guide a society each field force, such as the establishment of certain social groups on the network group purchase market supervision, the use of consumer report mechanism of supervision of the public power by way of maintaining the normal operation of the market of network group purchase.