Research On The Government Guidance Of Network Public Opinion

With the rapid development of economy, Rapid updating of network technology, people are increasingly widespread impact on the network People in the network at the exchange formed a network of public opinion, public opinion is also a form of social networking media, and more important role in numerous public opinion plays. Currently, however, the existence of a network of public opinion in our country is still in the development stage, there are a lot of imperfections, we need to sum up the experience continuous improvement, and improve the process of public opinion proper guidance and effective control. This article on the issues mentioned above to make a comparative analysis of the system, and based on the analysis of public opinion in the guidance and control of the network has made a number of specific methods and strategies. Formation and propagation network with timely, interactive, concealment and other characteristics, the process is doomed because of these characteristics networks in the formation and development of a network of public opinion is more complex. First, public communication networks to provide a more open compared with the previous opinion space, freedom of opinion has also been improved significantly, and promote the process of democratization of society; addition, the network management of public opinion but also to bring to a big problem, a network media freedom cause some undesirable phenomenon of malicious false public opinion. So, how to control the direction of public opinion forward, rational use and management of public opinion, let it have a positive impact on social development, reduce the negative impact of the right to maintain its healthy development, is now an issue worthy of our consideration. In this paper, starting from the point of view of globalization, the analysis for the case and the basic status of the domestic network of public opinion, the main analysis of networks currently exist to guide public opinion on some issues, and detailed analysis of specific cases, based on the proposed effective solutions to this problem.