Government's Guide Of Internet Public Opinion In Shandong Province Vaccine Crises

With the advent of the era of big data,the country all the development strategy of "going out" and to implement advance ceaselessly,the rapid development of China's reform and opening process.Followed by deepening development of economic structure during the period of social transformation and social development is not balanced,the intensified social differentiation and social contradictions increasing development status also seems particularly outstanding.The rapid growth of the web has made sharing information in the age of big data much easier.People with convenient information communication attracted to diverse new economic model,changing the traditional mode of life,is also more active to participate in the discussion of social problems of the supervision.The explosion of information dissemination speed and the low cost characteristics of free speech make the public Internet public opinion crisis a normal environment for modern government management.The government should face the new normal environment,improve network public opinion crisis handling capacity,improve the strength of network public opinion guidance,strengthen the government's ruling ability,maintains the government credibility.This paper analyzes the typical "Shandong vaccine case" public health crisis of network public opinion case,combing the background of network public opinion crisis,performance,causes,using communication theory combing case occurrence process,with the theory of crisis management,analyzed the influence of the event elements with public crisis theory,divided into the four stages of the government crisis events are analyzed: the government's slow response to the incubation period,the crisis stage emergency government disposal disorderly,contagion government in an orderly way,crisis recovery phase steady recovery.In today's information high-speed development period,the network public opinion crisis has gradually occupied the important proportion of crisis event,this is a new thing for the government,to this kind of crisis is still in groping stage principle and the inherent law,thus the implementation of the measures the effect not beautiful.In addition,the government in the process of network public opinion to guide itself also has some problems,such as: the government's response to lack of mechanism,supervision mechanism is to establish,concept of the functions of the government and the public opinion guide efforts still need to optimize.And the reason of so many problems,from the source,can be summed up in: the government network opinion crisis consciousness,the government public relations ability to ascend,network public opinion crisis management mechanism of change of steam.Combined with the problems and reasons in the case,put forward the corresponding countermeasures: first put forward to perfect the government regulation system,a clear division of responsibilities,improve the public opinion monitoring and early warning mechanism,effective communication and crisis management information in a timely manner about network public opinion dynamics,nip in the bud.Secondly,the government should change the concept of function,and change the method of the solution from the idea.To adapt to the media environment,promote public opinion response capacity,both set up news spokesman system and set up "two micro end" public platform,the magnitude of the information disclosure should be increasing;The government should also strengthen the contact with the media,news inspections using legal means and administrative means,the crisis report is manageable,and with the help of the media of mass communication ability,help the government in the field of public opinion to maintain image,to ensure the government's view,comments can be real and accurately transmitted to people;Finally,we will improve the communication and coordination of the media to further improve the public opinion of the crisis.Epilogue part of the government crisis management and to do some thinking,want the government in dealing with the crisis public relations to grasp the public opinion,master coping skills to create new government image.This paper tries to use case analysis method combining theoretical foundation and practice,summed up the universality,operational strategy,in order to the government in public management activities of the future effective guiding public opinion,help deal with network crisis events.