The Study Of Jiang Zemin Thought Of Improving China’s Cultural Soft Power

With the advancement of economic globalization and information globalization, the proposition of national cultural soft power is also known and attentioned by more and more people under the background of cultural development and prosperity. it is far from enough for the competition of comprehensive national strength only relying on traditional hard power, all countries give high priority to the ascension of the cultural soft power, the position and role of cultural soft power in comprehensive national strength competition are increasingly important, cultural soft power is also become the important part of comprehensive national strength. Therefore, in the process of globalization, our cultural soft power is strong or not, which is directly related to whether China can form the strong international competitiveness, whether can stand among the nations of the world, whether can make greater contributions to human civilization. However, cultural soft power is a typical Chinese conception, the Chinese people put forward the conception according to their own understanding of the combination of "cultural power" and "soft power", but China’s "cultural soft power", to some extent, is affected by the conception of western soft power. Based on the collective leadership with Jiang Zemin as the core of the party center applied and developed Marxism, MAO Zedong and Deng Xiaoping cultural theory,focusing on the wisdom of the party and the whole nation formed the theory of the construction of socialistculture with Chinese characteristics, it is a new exploration to the socialist culture with Chinese characteristics, further enriched and developed Marxism,Mao Zedong, Deng Xiaoping’s thought on cultural soft power, which play an important guiding role in the cultural soft power construction of contemporary China.