Chongqing Pension Industry Development Strategies And Financial Support Countermeasures

With the changes in China’s economic development and the transformation ofpopulation structure, the traditional family pension and public pensionincreasingly difficult to bear the heavy pressure of pension service. Pensionservice market, relying on the market to provide old-age service will become the strategic choice. China’s elderly population is large in scale, rapid growth in recent years. At the end of2015, the elderly population will be over200000000people, to the late40’s of the20th century, the elderly population will be over400000000people. Can foresee pension industry will become one of the largest industrial potential future20years of growth and development in china."Twelfth Five Year Plan" put forward clearly, countries should actively respond to the aging of the population, giving priority to the development ofsocial endowment service, foster and strengthen services and industrial ageing. Industrial planning and economic development not only nationalendowment, the relationship between the individual and the family, more is thesocial harmony and stability. The development of social endowment servicenot only contribute to the transformation of China’s industrial structureupgrading, expanding employment, alleviate employment pressure, but also can reduce the government’s social security burden and family pension burden, improve the public welfare and efficiency.At present, China has entered the stage of rapid development of aging, the sixth national census data show, the elderly population aged60and above in China has reached177600000, accounting for13.26%of the total population.Among them, as one of the four municipalities of the mega city, ChongqingCity,2010, the population aged60and above accounted for17%of the total population, the population aged65and above accounted for the proportion of the total population of11.6%, Chongqing has become China "the old" area.According to the division of the United Nations Population Ageing standards, Chongqing city already entered the aged society category. Therefore, strengthening the construction of social endowment service system, the development of pension industry is particularly urgent task. However, the current old-age infrastructure supply shortage, present endowment facilities construction mechanism and the gap between the needs of the elderly, the core of pension industry chain is not perfect, the pension is lagging behind industrial development, to accelerate the development of. In this context, to carry out research endowment industry development strategy and financialsupport strategy, help to solve the security path and factor endowment industry facing the development of the present stage of our country’s problems.Research on the guidance of national policy, at the same time, with the specific circumstances of Chongqing City, provide policy for pension industry development of Chongqing City, at the same time according to the bottleneck problem of fund pension industry is facing, design of financing mode, put forward specific policy recommendations. The details are as follows:First, the basic concepts, theories and literature review. Research on the pension industry development and financial support theory and mechanism related, different key distinction between pension industry and pension business. Summary of practice and Research on the domestic and abroad endowment industry.Second, analysis of the pension industry supply and demand in the market and the competitive environment. The development of pension industry in Chongqing City, overall have both advantages and disadvantages, there are both challenges and opportunities; in the face of broad market prospect at the same time, there are also uneven regional development, the problem of resource distribution is not balanced; in many factors interference at the same time, division five functional areas are given new requirements for the pension industry development.Third, Chongqing endowment industry development path and strategy. Pension industry development can explore the park, company, brand development direction, the pension industry to gather, professional direction. From the industrial chain and the layout of the pension industry, interaction with key old-age services, product manufacturing, leisure summer and holiday health and reasonable layout.Fourth, the pension industry development financial demand and financing mode design of Chongqing city. Development of the pension industry in Chongqing city related investment status and characteristics based on the development of detailed analysis, endowment industry investment demand forecast approximately; according to the design of pension industry structure and financing mode, divided into old-age infrastructure, pension products manufacturing endowment services industry, tourism industry, home field, financing mode design of the key development field of pension industry in Chongqing city.Fifth, pointed out that the financial support for the development of pension industry’s policy recommendations in Chongqing city. Finally, prospect the research described the main conclusions of this study.