Study On The Chinese Communist Party Of Ideological And Political Education Of Campaign Slogan

Campaign slogan is a short eye-catching, easy to understand, rich programmatic, call to action, which stuck and hanged in the outdoors, easy to let the people to accept the sentence. It expresses the common wishes and voices of a particular group, and this voice can often play a role similar incentives. Although the campaign slogan seems only simple words, but it can reflect social ideals, political ideas and goals. Whether the new-democratic revolution, or a socialist revolution and construction, it serves as an important way to carry out ideological and political education of the Communist Party, which has been used in ever since. Ideological and political work is the lifeblood of the Party’s economic work and all the other work, it has a certain class nature, people and practice, no matter when we can not underestimate the ideological and political working. In order to make different groups willing to accept the content of education, the Communist Party who combined the theoretical knowledge with the image of sexual transform the abstract ideological and political education into a slogan which easy-widely accepted, they express the different historical tasks in different periods.Campaign slogan has the directional, call to action and timeliness features. Its production process is not arbitrary, but should be based on some theoretical causes, such as the "spirit of Marxist theory of production","Marxism conscious reaction principle","Marxism is the creator of the principle of the people’s history," and "indoctrination theory of Lenin "etc. It has to follow certain principles, such as "people-oriented principle","fit spiritual needs of Principles","popular concise principles,""feasibility principle," etc., and to combine the different periods of the history of writing tasks. The article mainly from the new-democratic revolution, the socialist revolution and construction, reform and opening up and socialist modernization construction period began to analyze the evolution of the different historical stages of the ideological and political education campaign slogans. Campaign slogan which is an important way to carry out the ideological and political education is still active in various fields. By analyzing the tagline of the revolution and construction use, can provide a reference for future use of the scientific method, to be inherited on the basis of innovation. With the emergence of new media and widely used, is no longer a simple tagline walls, stone and banners, but pay more attention to environmental protection, science and humanities. When thinking tagline propaganda meets the psychological needs of the recipient, the recipient will have the same psychological resonance, so that the educational content into morality, into outer behavior. Inheritance and Innovation in Communist slogans publicity can has the positive influence which has the effectiveness irreplaceable in the ideological and political education.