The Slogan Effect And Innovative Exploration Under The Ken Of Ideological And Political Education

In nowadays,"slogan" has special meaning. It is different from the conventional commercial advertisements which purpose is for economic benefits in modern society, and also practical placard which purpose is for spreading information in daily life, even government notice. In China, the purpose of slogan is to do political propaganda, such as convey basic policies and orders, whose promulgators are always national institutions. As the rights of identity, slogan has own purpose for its existence. In some ways, the performance of slogan is "the absence of presence" which means slogan’s the presence in space and the absence in real meaning. Or, in the perspective of power, it is to hint "the absence of presence" of state will which means the absence of power corpus and the presence of power itself. In real life, as the method and mode of ideological and political education activitives, slogan plays role in ideological and political education somehow.Has slogan reach the effects that producer expect? Why people turn a blind eye to slogan? In the future, how does the slogan innovate and develop practical significance? On the basis of the above questions, through the questionnaier, the thesis summerize and analyze the effect of slogan to public and also put forward to the development ideas in the future objectively and effectively. In a word, slogan is one of the methods for ideological and political education. Maybe its function is very little, but we can see it always exsits in the history so that it has its own existence value. It is necessary for us to discovery and meet it. We should understand slogan deeply and make its function has real meaning.