Study On The Political Mobilization Function Of The Chinese Communist Party's Slogan In The Agrarian Revolution Period

As an important way of publicity and political mobilization,the slogan of slogans has been favored and valued by rulers and organizers of all ages.During the Agrarian Revolution,the revolutionary struggle environment was harsh.The CCP's political mobilization content,objects,and methods were complex and diverse.The slogan was used as a highly adaptable propaganda method.It can be different according to the transformation of operational conditions and geographical conditions.Propaganda carrier.In addition to the traditional flyers and wall slogans,in the development of the slogan,there are also unique stone slogans,river slogans,bamboo slogans,kite slogans and so on.Studying the political mobilization function of slogans can better understand the Communist Party's propaganda and mobilization culture by analyzing the propaganda advantages of slogans,the flexible application in the revolutionary war years,and the functions played in the process of political mobilization.Promotional experience.Based on the historical data of the Agrarian Revolution period,this paper combines the multiple perspectives of journalism,psychology,history,linguistics and other disciplines to comprehensively grasp the political mobilization function of slogans.The article begins with the analysis of the slogan as the reason for the political mobilization method,and traces it in many aspects.On this basis,a longitudinal historical analysis of the entire process of political mobilization using the slogan during the Agrarian Revolution was conducted.Secondly,according to the role of slogan in rational and emotional mobilization,two mobilization methods of slogan are proposed:the party and the government continuously explore and understand the interests of the masses and soldiers in the revolutionary struggle and political power construction,collect propaganda materials,and adopt slogans.The slogan carries out a strong interest mobilization;under difficult conditions,the party and the government use objective conditions and use the sensibility factors of the slogan to constantly stimulate the emotional resonance and emotional mobilization to gain the support and support of the masses and soldiers.Afterwards,in the analysis of the slogan mobilization process,the slogan was discussed as an easy-to-understand propaganda method that was constantly applied and innovated by different levels of departments,and the slogan appeared during the development process.The errors were summarized.For example,the irregularity of the early propaganda team affected the efficiency of propaganda;the mistakes in the process of policy exploration seriously affected the enthusiasm of the people;the wrong policy guidance of"Lef"led to the promotion of the slogan An error has occurred,resulting in a number of false and wrong cases.However,the party and the Soviet government have turned the tide in the arduous revolutionary struggle and corrected the wrong line and principles.Finally,a detailed distinction was made between the party and the Soviets in using the slogan for political mobilization,including the promotion of the agrarian revolution,the"expansion of the red"team,and the unity of the masses.During the Agrarian Revolution,the CCP's use of slogans for political propaganda to innovate and summarize the propaganda experience has important implications for the current party and government propaganda work.In propaganda,on the one hand,the propaganda content should proceed from the reality and be close to the masses;on the other hand,in the process of propaganda,we must know how to control the propaganda direction,grasp the overall situation,and balance the conflict of interests.