The Study Of Microblogging Opinion Leaders In The Major Emergencies

With the development of new media, especially from the mass media spreadmicroblogging has become an important platform for information. Microblogging big V thatsome influential opinion leaders will play a very important role in guiding public opinion inthe information dissemination process. On the one hand，they are usually experts in aparticular field of an industry-level figures, they speak with a higher degree of socialrecognition; On the other hand,they have a lot of audiences. their views often can quicklyaffect a wide audience in a short time, and have a real social effects.Microblogging has become a tipping point in place of other media emergencies, whiletraditional media because of the time difference, often resulting in information on the blankperiod, It has thus become a source of traditional media follow-up report, Weibo can reflectthe real response to public opinion. Weibo incident spread of opinion leaders can spreadrapidly in a short time, and have a huge impact on society.In this paper, Ya’an earthquake emergencies as a case study. Select the attention of Ya’anearthquake microblogging representative opinion leaders from Sina microblogging, at thetime, analyze its content, to arrive influence opinion leaders in microblogging in emergencies.Microblogging opinion leaders through agenda setting, to guide public opinion, so thatthe earthquake news rapidly expanding, causing the audience attention. Traditional media andnew media to promote interaction and play a important role to the spread of traditionalmediad and the behavior of audience.However, the information of opinion leaders microblogging has also some problems,so Ihave some comments and suggestions in order to better enhance the influence of opinionleaders in microblogging transmission.