Research On Campus Culture Construction Modern Media Environment

It is responsibility and mission for universities and colleges to advance the inheritance andinnovation of culture, which is endow by time. The level of the inheritance and innovation ofculture, determines the competitiveness and creativity of not only universities and colleges, butalso higher education in our country. It is an important way to improve the whole level of campuscultural research and construction for achieving the new function of inheritance and innovation ofculture in universities and colleges. This text uses the theory and method of communication forreference to expand and deepen cultural study in campus, and discusses with emphasis theconnection and interaction between environment of media and campus culture, which all aim atpromoting the research and practice of campus culture in universities and colleges under the newsituation.Taking the intersect of subject and the interflow of scope in research method into a fullconsideration, and applying various research method, for instance, philology, sociology,culturology, communication, education, anthropology and statistics and so on,this selected topiccarry out the relational studies in history,logically, dialectically.After conducting system analysis in commensurability between communication andculturology, and reaching certainly conclusions, this selected topic thinks that it’s necessary andpracticable to scientifically use and apply the relevant theory and method of communication, whenanalyzing, evaluating, improving,innovating the research and practice of campus culture inuniversities and colleges.Besides, starting from the questions of reality and the need ofdevelopment, and doing exploratory research of the connection and interaction betweenenvironment of modern media and campus culture, this topic proposes some suggestions withpertinence and operability.As a special culture phenomenon in modern society, communication and its of existenceunder the developing and innovating modern media environment, which have intensively impacton the universities and colleges and its campus culture.They are all deeply changing, which are cultural atmosphere, value guidance, the mind ofteachers and students, language system, as well as the construction of idea, content, pattern andchannel in campus culture. These changes especially perform in coming apart between culturalpractice and effect of education, cultural confidence and media literacy, education paradigm andenvironment of media. Confronting these new changes and new challenges, this topic puts forwardthat we should insist concept innovation, choose reliable information resources, apply appropriatemethod, value opinion leader, improve group identity, lead the campus culture construction underthe environment of modern media. We should insist innovation of carrier, make teachers andstudents accept the culture edification in interactive experience, satisfy the development demandof them in the focus media platform, make them distinguish right from wrong in the official media,make them perfect their personality cultivation under active participation, and make them cultivateinternational view in open environment and expand the campus culture construction in the modernmedia. We should insist practice and innovation, improve the positive guidance power ofmainstream media, value media literacy education of teachers and students in universities,strengthen the effect of cultural front in universities media, bring radiation function ofcharacteristic culture into play, and advance the campus culture construction under theenvironment of modern media.