Construction Of Campus Culture Under The New Media Environment

"Culture is the most important power for a nation to survive and develop.Each step the human society and civilization move forward with culture improving significantly.” The culture heritance and innovation is the lifelines of the country,and it is the vital safeguard for our country's development and rejuvenation.As college is the cradle of most social elites,we have the responsibility to undertake the historic mission,and the competition and creativity of a college are closely related to campus culture construction,and also concerning college students' attitude about life and values,the soft power of a country,and contribute to the construction of socialist cultural power.In 21 st century,with information technology developing at top speed,new media spread with wide coverage,fast speed and great interaction,we college students have the advantage to use and lead these new trend than anyone else.But mostly of them are not mature enough to discrete true information from false.As a result,the campus research in the new media viewpoint,propaganda with new media and information communication is a good way to develop college,shape college students' values and creativity,cultivate the soft power of a country and build the socialist cultural power.The theory and practice meaning is significant.This article is divided into five parts:The first chapter is the introduction part,it is about the research background,purpose and meanings,then we discuss new media,and present situation of college campus culture.After that,we discourse upon the relationship of college campus culture and new media.Last but not the least is the research thought,method and innovationThe second chapter is about definition of some concepts,such as college campus culture and new media,and narrate the source and development of these two concepts.The third chapter is about the college campus cultural construction under the new media circumstances.It is divided into three parts,the first is about college new media.The second is about the function of college campus culture,that is guidance,restriction,innovation,coherence,encouragement and transmission.in the third part,we separately discuss and compare traditional media with college campus culture construction and new media with college campus culture construction in order to emphatic the importance of college culture construction under new media circumstances.The fourth chapter is about the performance and challenge of the college campus culture construction under new media circumstances.The performance is divided into four parts:diversification of new media transmission carrier,audience diversification,the media quality of the college students is widespread,and teach method reversal.The challenge is divided into six parts: information transmit freely making it difficult to direct the public opinion;information access is simpler,descending college students' capability to think independently;over dependence on network trigger all kinds of psychological problems;the media construction delay block modern learning platform construction;new media teaching weaken traditional teaching method;new media information globalization weaken college students' nation identity recognition.The fifth chapter is about path exploration on college campus culture construction under new media circumstances.Which has four parts: spiritual culture,institution culture,material culture and behave culture exploration.The spiritual culture exploration include three parts: the socialist core value system is the aim,improving college students' media quality is the purpose,and cultivating healthy personality of college students is the path.The institution culture exploration include two parts: guide and supervise the new media,perfect the law and regulation.The material exploration include three parts: enhance campus new media facilities construction,combine new media and traditional media,build high quality teams.And behavior culture exploration include four parts: promote Chinese traditional culture information development,develop all kinds of social organization,enhance psychological education,improve students' creativity.By and large,we discuss first from related conceptions,and then narrate the performance and challenge of the college campus culture construction under new media circumstances.According this,we do the path exploration.All the article is based on clear logic and arrangement.