The Construction Of Higher Vocational College's Campus Culture In New Media Environment

The culture of higher vocational colleges has distinct characteristics.The cultural construction of higher vocational colleges is of great significance.The popularization and development of new media bring opportunities for the construction of campus culture in higher vocational colleges.Facing the new media,higher vocational colleges should strengthen the new media construction and new media construction from the perspective of strengthening the communication effect,establish a complete new media communication system,and help the construction of campus culture in higher vocational colleges.In the process of the construction of campus culture,college students are the main body.Therefore,based on the actual situation of students,the advantages and disadvantages of new media should be faced and conduct a comprehensive analysis and plan.Through drawing up effective solutions to highlight the advantages of the new media and to reduce the adverse effects caused by it.Give full play to the guiding function of public opinion through diversified means to provide a good campus culture environment for students.The author explores and analyzes the impact and significance of the new media on the construction of higher vocational campus culture,and proposes feasible solutions for the existing problems,which will give a strong impetus to the cultural construction of higher vocational colleges.This study mainly focuses on four parts.The first part focuses on the background and significance of the study,analyzing the current status of research at home and abroad,and expounding the innovation point of this study.It introduces the perspective of campus culture and uses the impact of new media on the students as a starting point to discuss the teaching management of higher vocational colleges.From the new perspective of campus culture,the author analyzes higher vocational education deeply for enriching the research findings of higher vocational educationmanagement.The second part is the outline of campus culture in higher vocational colleges.Based on the theory,the connotation,significance,value and function of campus culture are analyzed,which lays a solid theoretical foundation for future research.The third part is to analyze the influence of the new media on the construction of campus culture.This part pays attention to the combination of theory and practice.Through the form of questionnaire survey,the author understands the actual situation of the cultural construction of higher vocational colleges under the new media environment,obtains comprehensively and objectively understanding from the positive and negative aspects,and conducts a further exploration on the negative effects and mainly analyzes the causes of negative influence of cultural construction in higher vocational colleges under the new media environment.The fourth part is the core content of this study,to explore the effective countermeasures for the cultural construction of Higher Vocational Colleges under the new media environment,respectively from the new and old media integration,the establishment of the campus new media platform,the construction of the management system team,the cultivation of students' media literacy,and so on.In the research process,this paper applied to many methods,including literature collection method,questionnaire survey method and data analysis method,which is the main research method applied in this paper.The study shows that the establishment of high-quality campus culture needs the new media hardware as the foundation.It not only expands the content of the campus cultural activities,but also expands the ways of obtaining information,learning,communication and thinking of college students.It can play the role of guiding public opinion and have a positive influence on the development of students.A bridge of communication between the students and the school has been built to propagate the model of the carrier to carry out the propaganda of the new knowledge.For the construction of higher vocational campus culture,the new media is also thefoundation of the whole process,which has a very important influence.In the course of the modernization of the new media,the campus culture of colleges and universities has an inseparable link,which has both positive and negative aspects.At this time,it is necessary to give full play to the constructors of colleges and universities with positive guidance,and implement effective measures to contain the threat to campus culture.