Consumption Of Literary Texts For Sports Industry

Nowadays, we have entered a consumer society where consumerism is prevailing.With the continuous development of the social economy, the modern consumer societyhas new features. The research of development for traditional sports industry has beenguided by the theory of industrial economics which is lack of mixed and divergence ofmultidisciplinary thinking. To a certain extent, it affects the high efficiency andsustainable development of the sports industry.This article observes and studies the characteristics and the law of development ofsports industry through the vision of literary texts in the field of philosophy. For theproblem for the sports industry consumption, we have been finished themultidisciplinary research taking the philosophy, semiotics, economics, media studies,marketing visual angles and so on. The articles re-interpret the consumption of sportsindustry from philosophy level. We hope the new view point which can be beneficial tocreate a new horizon and broaden the development of China’s sports industry.Text is a code or code system which has significance and can be explained. Also itcan be interpreted as a language system or non-verbal system combination inaccordance with the rules. In the real world where we live, is a big “text” containingvarious texts? At the same time, the culture produces text and the person consumes text.In the consuming society, people not only buy the pure substances, but also the signs orthe symbols of goods. Therefore, the functional significance of the items is replaced bythe symbolic significance, so we called it symbolic consumption.Sports industry consumption is symbolic. In the cultural context of professionalsport,"sports" evolved into an industry which consuming signs and symbols. Themeaning hide in sports commercialization is that all the people and things related tosports has become a kind of available consumption (Culture) goods. People consumingcompetition products are hosted-in the consumption of sports symbol or its symbolicmeaning.Sports have become a culture commodity that means sports has the value ofconsumption. In the symbol consumption-oriented society, sports industry is symbolsystem which is composed by numerous consumption sports signs. Present-day, with theresources limited and the science developed quickly, to keep the growth of the sportsindustry consumption, it is necessary to meet consumer’s "objects" value needs, but also satisfy the symbol value needs. According to the development of present sports industry,this thesis thinks only update the symbol of physical industry can find theinexhaustible power of the growth of physical industry consumption.