The Research On Banderilla’s Consumer Society Theory

Baudrillard is a famous sociologist and thinker of contemporary Western society, he iscalled "post-modern high priest. He acutely aware of the society has been undergoing atransformation; Consumption began to replace production to become the dominant powerand the goals of social life. The symbolic consumption manipulates the entire social life. Abook in his early writings "consumer society", Baudrillard make a comprehensive andsystematic examination and diagnosis of the consumer society, he believes that people’sconsumption is no longer in the consumer society material consumption, but change to theorder symbol of consumer. The values of goods have been replaced by symbolic value, andconstructed a model of human and material relations by the form of symbol. The essence ofthe consumer society is the people through the pursuit of difference to build their socialidentity; the symbolic consumption was used to explain all consumer phenomenons.For the study of theory of Consumer Society of Baudrillard, mostly from a criticalperspective, through two periods of its ideological fracture, relative neglecting the maincontent of Baudrillard theory of consumer society, and less likely to mention the Westernsocieties consumer society of Baudrillard which spending real significance of Chineseconsumer. So, this paper is based on the "consumer society", making a research to JeanBaudrillard’s theory of consumer society, the main job are the following three aspects:First part, by introducing the social background of consumer society theory, describedthe thinking is closer to him or who inspiration him most, based on these, Can be drawn,Baudrillard expanded Roland Bart symbol theory, he thinks consumer behavior has evolvedinto a system of symbol manipulation, rather than just on the satisfaction of material needs.His theoretical analysis path was very impact by semiotics.The second, making a specialized research of the meaning of the "Consumer" and"consumer society" in the eyes of Baudrillard. And on the top of this, making the maincharacteristics and implementation of specialized study of the consumer society. Exposingsymbol of control, people lose their subjectivity, in order to expand the critical thinking ofsymbolic consumption.The third part of by evaluation the theoretical of the consumer society of Baudrillard.Limitations as well as contributions, Baudrillard make a rethink from a new angle (symbol)on consumer issues, he pointed out that the symbol consumption is the culprit for thealienation of the people’s consumption behavior；However, due to his over-emphasize thesignificance of the symbolic consumption, ignoring the presence of the main consumerultimately lead to their ideological pessimism tendency revealed beyond doubt.. The end of this article, contact the status of China’s consumer, to explore the revelation of Baudrillardconsumer society theory on the status of China’s consumption, which will help us to bettergrasp the consumption characteristics of the times, and to reflect on. Thus, the paper seeksto systematically explain the basic content of the theory of the consumer society ofBaudrillard, hoping to provide a bit of useful reference for us to understand and deal withthe real problems.Through the study of the theory of consumer society of Baudrillard can be drawn, TheBoudrillard consumer society’s most important characteristic is the symbol of consumption,and the community as a whole to become commercialized under the symbol of thedominant, people are starting to become alienation, forced to consumption of the peopleunder the guidance of the symbols. In addition, Jean Baudrillard believes that consumptionis no need to replace the production of this view is contrary to the traditional Marxisthistorical materialism, that there would be no production and consumption need reproduced.However, Baudrillard’s theory of consumer society, essentially, is to seize the fundamentalcharacteristics of the contemporary consumer society. Researching Boudrillard consumersociety theory allows us an in-depth understanding of the consumer in the Westerncapitalist society of alienation and generate feature，combined with its own special nationalconditions and our targeted rational consumption patterns for building has importantimplications, at the same time, which will provide a lot of reference to help us understandcontemporary Western as well as China’s current social and culture.