Discussion On Marx’s Communication Theoretical In College Students’ Ideological And Political Education

Ideological and political education is a special education which has a long history in our country, its play an active role in the ideological and political education. But at the same time, in the content, form and effectiveness of it also have some deficiencies, we need further strengthen and improve. Marxist Exchange Theory focuses on the significance of exchanges, the basis of the contacts and the contacts that to achieve a more favorable form, it’s introduction can provide a useful guidance to improve the effectiveness of ideological and political education in higher education.Marx’s communication theory is the theory of studying interaction, with a focus in the study of the significance of exchanges, contacts to achieve the foundation of a more favorable form in communication and so on. Communication is one peculiar way for human existence and activity, as one specific intermediary, it exists in the social relationship of people. In one word strictly, human are an important part of whole society, and its existence and the activity can not leave the communication from each other. The essence of the ideological and political education is the fundamental purpose of educating people in a social practice, which subordinate to the educational exchanges, is a special kind of social behavior. Using the Marx’s theoretical analysis the interaction of the ideological and political education is feasible, scientific and targeted.Marx communication theory built on the basis of previous communication theory, emphasizing the concept of communication practice, and contacts are divided into two basic types:physical contact and mental engagement ", with a practical purpose, inter-subjectivity, object-intermediaries and other features. This paper analyzes the four strengthen elements in Marx’s Theory of Association effective exchanges, namely, practice, productivity, people-oriented and social life, these four elements is an important factor that can strengthen the interaction effect Marxist Exchange Theory. Marx’s interaction theory provides a new vision, new ideas and a new connotation for the ideological and political education, this article is based on the status quo in today’s social interaction and universities’,analyze the ideological and political education, environment, content, methods, and carrier status quo, analyzed and summarized the problems of the status quo, and on this basis, put forward the ideological and political education communication mode, that is, under the guidance of Marxism-communication theory, abort the communication mode of the essence, according to the teaching objectives, the social reality and the students practice, choose the science teaching match the social reality, correspond to the actual needs of students, ensuring the science and effectiveness. The end of the paper, using the four strengthen elements in Marx’s Theory of Association effective exchanges in the the ideological and political education, to explore the ideological and political education. Discussion on Marx’s communication theoretical in college students’ideological and political education is in order to strengthen the guiding role in the Ideological and Political Education, in order to strengthen the innovation of the ways and means, to improve the effectiveness of the ideological and political education, it’s of great significance.