Listed Companies' Capital Of Sports Management

The huge success of the2008Beijing Olympic Games arouse the people to participate in sports care about sports enthusiasm, rare historic opportunity for the development of sports enterprises. Capital market development of sports enterprises sports production, operation and service commercialization, market-oriented, the inevitable problems encountered in the process of industrialization, capital management is an effective way to achieve leapfrog development of sports enterprises. Conditions of our sports capital management enterprises has been basically mature. In March2010, the General Office of the State Council issued "on accelerating the development of sports industry guidance" column into the "Twelfth Five-Year Development Plan, and the development of the sports industry. CHINA SPORTS GROUP INDUSTRY CO.LTD, Li-Ning, ANTA, XTEP in the Mainland and Hong Kong listed company is the leader of China’s sports industry, representatives of China’s sports industry international competitiveness and influence.In this paper, the study of literature, logical thinking, mathematical statistics analysis, expert interviews, capital management theory, the sports industry listed company on domestic business. The description the sports listed company capital management characteristics and the elaboration of the sports listed companies in China capital the inevitability operating system. Analysis of current the sports listed companies in China on the basis of domestic and overseas capital market situation, Sports listed companies in different stages of development capital management instance, draw:sport business company after the listing of the use of the capital market to raise social capital, operating results obtained compared with fast growth, tend to improve the capital structure; sports enterprises at different stages of growth of capital operation in different ways; clear corporate growth stage, to seize the best time of the public offering market is the preferred way to raise funds in the future of sports enterprise development process; China’s sports enterprises to enter the capital market operation is still in the early stages of the development process of the international sports industry capital market, opportunities and challenges. Sports listed companies in China there is money, talent, the disadvantage of the scale, project development and regional development is not balanced enough, weak anti-risk ability, sometimes one-sided pursuit of scale in mergers and acquisitions; capital management problem in China’s sports enterprises main problem is lack of physical industrialization policies and regulations and the urgent need to cultivate a professional sports business market; sports industry is facing fierce international competition, it is necessary to increase brand awareness, the introduction of new financial instruments sports business further with the international market. Finally, according to the theory of microeconomics, capital management, analysis of a company listed on the sports capital of the factors restricting the analysis, the problems encountered in the the sports listed company capital management process, to explore the development of China’s sports capital market financing measures and countermeasures. Hope for the golden opportunity and an increasingly competitive environment in the development of sports enterprises to provide a reference.