The Research On Principal Public Relation Management Of Primary And Secondary Schools

A good principal is a good school,the principal’s quality directly affects thefuture development of school quality.The ability of public relations as one of the mainmanagement ability,is crucial for the development of the school.The principal can usethe school public relations to enhance the reputation of school,to shape a good imageof school,but also strive for more internal and external resources fot the school. Atpresent,the principals of primary and middle school are lack of public relations abilityand the necessary ability training,These problems seriously affect the development ofschool.This article is precisely above this foundation and find the current school publicrelations management prolems by using in-depth discussion and analysis,Finally itpoints out the causes of these problems and the corresponding improvementstrategy.The full text is divided into four parts:the first part is carries on the analysis tothe connotation and the dimension of public relations capacity of primary andsecondary school principals;the second part conclude the problem of the principal’spublic relations ability through questionnaire surveys;the third part is the analysis ofthe reasons of causing these problems;the fourth part is based on the above and givesome constructive suggestions.