Researeh On Market Brand Management Of Xue&Si Education

Xueersi education was established in2005, only seven years, Beijing hasdeveloped into a well known across the country, high reputation of primary andsecondary training institutions. Training targeted to gifted education, Xueersieducation has always been adhering to the "character education, fun education,school education," the concept of training a large number of both ability and integrity,outstanding achievements of outstanding students, our schools truly become atraining excellent education brand. The paper’s research methods literature researchmethod, research method and empirical research method. Education and trainingrelated to the brand’s basic theory of this study, through primary and secondaryschool tutoring brand reputation-related research, analysis of the brand developmentof Xueersi the impact of education and the formation of the path, and finally madethe management and further development of Xueersi education brandrecommendations. This study can the development of China’s education and trainingschools to provide a theoretical explanation, as well as the development of suchcompanies to provide some practical guidance.This study suggests that training institutions can not rely on the brand’sreputation is not advertising, news reports as a very limited role of the softadvertising, content should also be to influence the child’s interest to participate inthe main. For education services, improving service quality is the fundamental wordof mouth is an important means of communication.Brand of Xueersi to form a huge impact on education, Xueersi in a verysuccessful segment of the market to build their competitive advantage, for theachievement of students and parents dream of unremitting struggle. However,Xueersi of the success is not dependent on an individual, but there is a strongmanagement team and planning educator and entrepreneur who is also a leader,coupled with mature teacher system, R&D systems, IT systems and other systemssystem, focusing on the excellent training of primary and secondary education, hasalways been careful to maintain the style of doing things, to "student achievement"as the goal, focus on the quality of teaching, moving steadily, students and parents toprovide the highest quality of teaching serviceFurther management and development of Xueersi education brand recommendations include: from the perspective of management and development ofXueersi education brand, from the perspective of management and development ofstudent Xueersi education brand, Xueersi from the perspective of educationmanagement and development three brands.