Analysis For The Brand Strategic Management Of Guiyang Medical College

Since China has entered the market economy, especially the accession to the WTO, Chinese higher education management, as a branch of knowledge, integrates into the world with the wave of free competition. The subject uses the relevant theories and ideas of brand strategic management, and takes Guiyang Medical College as an example, through the analysis of the brand strategic management status of Guiyang Medical College, the existing problems, the opportunities and challenges faced, integrates various factors into in-depth thinking, studies how to play the brand strategic management in an increasingly competitive market environment, to get the ideas of brand strategic management which should be taken in the current environment , provides an effective basis for improving the brand management strategic system of Guiyang Medical College.