Research Of Subjective Well-being In The Audience Of The Chinese Professional Basketball League

Watching sports events is a favorite leisure activity for many people, the professional basketball league as a high-level and highly ornamental sporting events possess sizeable audience. Direct view of the audience for the game in the stadium in view of the ball, interactive, experience the atmosphere of infection is unmatched televised, these features will bring the audience does not like emotion and experience joy and satisfaction, and these audience factors will experience a positive impact on subjective well-being.In this paper, using the literature data, depth interviews, questionnaires, data statistics and logical analysis method, closed questionnaire as a research tool for investigation of subjective well-being of the stadium audience, to get the data using SPSS statistical softwareinformation obtained descriptive statistics, factor analysis, correlation analysis, analysis of variance, principal component analysis of the assumptions are verified, and to analyze the concept of the ball behavior and subjective happiness relationship, The results show that:1. Stadium audience Subjective sense of happiness Scale has the following five Factor:Actively emotion, concept of race comfort a sense of, negative affectivity, the team satisfaction degrees, the spiritual life ample experience.2. Watch the games live can enhance the audience’s sense of happiness.3. Age on the audience’s view of the ball acts to enhance SWB had no significant effect.4. Audiences of different sexes experience in the comfort of the concept of race is different satisfaction male than female.5. Votes will not affect the audience in different competitions on SWB experience. 6. Purchase the package than the bulk of the audience view of the ball scene the audience votes comfort satisfaction.7. Watch how the season will not affect the audience on SWB experience.8. Watch the team away game, pay attention to the news audience League SWB score was significantly higher than that of the audience does not care about, indicating that in the race to get more happiness.9. Watch the game that can enhance the well-being of the audience for each factor scale scores were also higher in the scale factor and three overall evaluation score SWB question corresponds.