The Study Of The Strategies Of Building Brands Of Private Schools

The manager of the school should be clear about that,the 21 st century is a century for brand.Companies can't survive after the fierce competition except they can build their brands successfully,the situation is the same to the schools.The case in the thesis Zhongshan Tanzhou Aihua primary school was found in 2004,as a typical private primary school,can't not build the school brand successfully has been the bottleneck for the school to develop a step further.“How to build a school brand effectively?” has been a emergent problem needs to be solved the private school's manager is facingThe thesis mainly uses Literature analysis method,questionnaire survey method,and case analysis method to study.The thesis firstly narrates the background,the values and the sense of the study.After synthetically analyzing the service feature,education features and culture feature of school brand,to do some basic analysis for building private school brand,including PEST,STP and customer analysis.Then through questionnaire survey for the students parents and the school teachers,to conclude the important content for private schools' brand building.According to the relative theory such as CIS and Brand Management,to make the finale conclusion for “How to build a private school brand?” In the final part of my thesis,there is a case of Zhongshan Tanzhou Aihua primary school how to use the conclusion made in the thesis to build its brand successfully,to supply and support the conclusion.The thesis combines the basic rule of “Basing on the customers”,according to the questionnaire survey done by the customers(the students' parents)and the first-line stuff(the teachers),to make a final conclusion that,both the students' parents and the teachers consider that advanced concept,high quality of education,outstanding features,good service,and campus couture are the five important factors.And it will give the private school brand constructor some practical,operable and effective strategies and advices.