Theoretical Research On Basketball Soft Power

With the advancement and economic development of the times, through transplantationre-creation with other disciplines and theories, also broke the tradition of basketballdevelopment theoretical framework tied to achieving progress in perfection.Things are alwaysin constant dynamic."Soft power" it is against such a development occurred, basketball softpower also verified that the order in which things occurred.Therefore, this article is testimonyto past studies on the soft power of soft power and sports to achieve the purpose of studyingbasketball soft power, support for theory and so better perfect the theoretical system ofbasketball.This article mainly soft power, soft power conducting basic research on sports, basketballintension, characteristics, construction of soft power to focus on the value and composition ofelements.Thus, basketball soft power refers to the entire process of basketball in the morals,values, thoughts and cultural attractions, the Steering force, mental powers, throughnon-coercive methods led him to be affected and the ability to follow a.It is by means of anon-mandatory, non-hidden, permeability, identity and dependence as well as unlimitedgrowth and sustainability, characterized by soft "strength".This soft power is everywherepresent in the basketball movement process, ranging from soft power at the national level,culture, athletics and basketball soft power of social organization and reflected in the behaviorof individuals in basketball’s soft power.Of course we can also press the soft power ofbasketball efficiency exhibited by: competition medals influence system innovation; culturalinfluence of basketball industry; organization to host basketball games power basketballeducation scientific research and technological innovation;Players ’ inherent ability;basketball diplomacy and international voice capacity; government input into the basketball;public basketball influence; the image of construction and communication; that soft powerconstitutes a more comprehensive analysis of basketball, but in their construction to each ofthe targeted policy and implementing programmer,To basketball in the State, organization orperson’s soft power in the relationship.But we know that basketball is its hard power in thesoft power of indivisible, is premised on mutual; basketball improvement of soft power doesnot necessarily lead to upgrading its hard power, but can affect its overall strength, sobasketball’s comprehensive strength to both at the same time building development.Basketball construction of soft power, is certainly in line with China’s "harmonioussociety" and "people-oriented" idea; it is not only the embodiment of comprehensive strengthof basketball, is the embodiment of physical strength, is the embodiment of national power;Itsgood construction conducive to the popularity of basketball in China, social values conduciveto maximizing and overall construction of the basketball has a guiding function. Therefore,basketball building soft power is necessary, is ongoing and requires a top-tier design.