The Factor Analysis Of Urban Soft Power

The concept of "soft power" was first proposed by professor Joseph Nye in Harvard. In 1990, the article "soft power" was published in the well-known American magazine "Foreign Policy" by Joseph Nye, marking the generation of the theory of soft power. Joseph Nye pointed out that "soft power" refers to the country's cohesion, the extent of the culture being generally recognized by other countries and the country's degree of participation in international organizations.It stems from cultural and ideological appeal. At the time this concept's producion caused a huge international response. States have launched the study of soft power in order to enhance its comprehensive strength to strive for more right of speaking in the world.The emergence of the theory of soft power had its deep historical background. On one hand, after the Cold War, the situation of Soviet Union and USA control the world disappeared.The world turn into a situation of diversity.And international political and economic forces had undergone profound change. Compared with the past, the forms of competition which relied solely on the hand power such as the military campaign and the threat of force was no longer able to achieve the purpose of controling the world, forcing many countries began to strengthen the research of soft power. On the other hand, with the era of knowledge-based economy coming and the emergence of the phenomenon of economic globalization, the world has been connected as a whole.Information, resources, technology and human elements are in a freedom of movement within the world which requires that states should graduately transform the closed-door model in the development of economy in the past into the model of developing sofe power to attract international resources.Similarly, the "soft power" theory also can be applied to the research of cities.The situation of today need to concern on, excavate and increase the soft power of cities. The 21st Century is also known as the century of cities. Cities have the increasing impact on the counries,regions and individuals. As the main body of a country,the cities's rise can lead to the country's rise. The competition between countries rely on the competition between cities. Either from the situation of economic globalization and the developing situation of market economy or the requirement of urban development require that we should concern on the the soft power of cities. Studying urban soft power can contribute cities to break the bottleneck of development, enhance the overall competitive strength and improve the city's international status.At present, there are many profound and wonderful results on the reserch of urban soft power in our county.However the reserch of urban soft power has still been in the stage of initial exploratory, The meaning, elements and the way of developing of urban soft power are still in debate. Based on the background of soft power theory, the article points out the meaning of soft power means the abilities to produce cohesion and to attract other cities's concern identity and cooperation.It includes the resources that produce the urban sofe power,the efficient use of urban resources and the good results. The article points out that natural resources, social resources and cultural resources are the three elements which constitute urban soft power. Alse the article classifies and makes an reserch on these elements according to the effert of them.Then this article proposes some suggestions to develope urban soft power on the basis of the culture,management and system.In the culture, we should pay attention to cultivate the good spirit of its citizens and shape the city's quality of people-oriented. We should preserve the physical state of cultural as well as develop the cultural industry.Alse we need to carry out cultural activities to promote our city. In the system, on one hand, from the view of microcosmic we should reform the urban household registration system, employment system and the social security system.On the other hand, from the view of macroscopic we should constantly carry on the institutional innovation and gradually expand the degree of city's open-door to the outside. In the management, we should change our concept that we have the power to control citizens into that we have the duty to serve them. We should pay attention to human-oriented management, public participation, implementation of digital management and so on. In short, only should we make full use of culture, system and management to develop our urban soft power, all the resources of city can turn into the power of cohesion, attractive and influence to win victory in the competition of cities in the future.