A Study On The Network Techology Impact To The Soft Power Of Urban Culture

In the context of globalization, the city has increasingly become important to themain competition, the city to gain advantage in future competition, it must have itsown core competitiveness.Culture is recognized as an important part of the city softpower resources, and the cultural soft power is the core of soft power, which isself-evident the role of urban development. The soft power of the urban culturevectors are carry three parts, including physical, behavioral, mental carrier. TheManifestations are cohesion, attractiveness, and influence.The soft power of the urban culture and network technology has a closerelationship. From the view of cultural point, network technology has threecharacteristics which are fictitious, the order of democratic institutional anddemonstrate concept. On the one hand, network technology has been promoting thedevelopment of culture and formed a unique network culture to enrich the contents ofthe urban culture. On the other hand, the network technology is "medium" for the softpower of the urban culture to play cohesion, attract, influence effect. It can be saidthat network technology is an important part of "cultural resources", and determinethe proliferation of soft power resources as "media" to affect the construction of urbancultural soft power effect ultimately. Network technology has also brought somenegative effects, network technology causes core culture shock to weak the cohesion.Network technology attacks the traditional culture to weaken attraction; lack ofnetwork supervision caused confusion cultural order to weaken the influence.Finally, we use network technology to enhance the soft power of the civil cultureon cohesion, attraction and influence. Network technology to enhance the urbancultural cohesion to adhere to mainstream the principles of eliminating the impact ofthe cultural pluralism of socialist culture; network media positioning the spirit of thecity, and enhance public recognition of degrees and to enhance public participation in the construction of urban culture; have matters of planning and management system,but need to improve our policies and provide correct guidance and support.On the practice using network technology to enhance the soft power of the urbanculture, three basic principles of mainstream construction, features, and green shouldbe persisted. Specifically, using network carry out cultural activities to improve thecohesion of urban culture; using network to position spirit of the city to enhance theattractiveness of urban culture; using network to develop cultural industries toenhance the influence of urban culture. And there should be efforts to improve relatedtechnical, legal, policy and regulatory institutional support.