The Research On The Improvement Of The Coaches And Athletes In Sports Culture Spread Literacy

By using the method of document research and logical analysis, the authorexplores the problem of how to enhance the accomplishment of coaches and athletesin sports culture communication. First of all, on the basis of the objective reality insports, the author argues that it is very necessary and important to enhance thosepeople’s accomplishment in sports culture communication, because the coach andathlete all have a responsibility to bring along mass sports, to propagate sportsculture, to advocate the social morality of being just and fair, and to promote thespirit of the Olympics. In the next place, according to the meaning of theaccomplishment in sports culture communication, the author explains theprerequisites and workable ways in details, including how to strengthen theireducation of those people’s concepts in sports culture, how to accumulate theirhumane knowledge about different athletic events, how to increase their awarenessof sports culture communication, and how to improve their ability in verbalcommunication.