Research On Market-oriented Operations Of Xinjiang Minority Sports Competition

Market-oriented of Xinjiang Ethnic Minority Traditional Sports is an importantpart of the development of the sports industry in Xinjiang Uygur AutonomousRegion.Putting national traditional sports culture resource advantages into economicadvantages is an issue of market-oriented in Xinjiang Ethnic Minority TraditionalSports.The goal of market-oriented operation of Xinjiang Minority Games is toexpand The local sports industry rapidly,letting the unique characteristics of Chineseculture.products.and.physical.products.successfully.into.the.international.market,promoting the comprehensive and rapid development of the sports industry,andbecoming the region’s new economic growth point.Promoting the heritage andfurther development of Traditional Ethnic Minority Sports.Promoting Xinjiang’seconomic development,strengthening the unity of all ethnic groups,deepeninginter-ethnic communication, communication and friendship,which are to carryforward the national sports culture, and enhance the physical fitness of the people ofall ethnic groups to promote the unity of all ethnic groups, and maintain regionalstability.This paper mainly aims to study the situation、background、advantages anddisadvantages、principle、ideas and countermeasures of market-oriented operation inXinjiang minority sports competition,and through the methods of literature, logicanalysis and expert interviews,from the perspective of sports economics, sportsscience and sports marketing industry, analyzing relationships and influence ofbetween successive Xinjiang Games,elaborating features of demand,market supply,intermediary agencies and event management in Xinjiang minority sportscompetition; by analyzing the development of market-oriented cultural significance,social significance and economic significance, cultural values and their strengths,weaknesses and adhere to the principles of the case,putting forward ideas andcountermeasures for Xinjiang minority sports competition:1、Take full advantage ofmulti-ethnicity in Xinjiang, diverse cultural and geographical conditions of theparticularity.2、by analyzing advantages and disadvantages of Xinjiang minoritysports competition, Claiming departments to work together at all levels,strengtheningregional coordinated development;Organized and comprehensively improvestandards;Through the introduction of talent, increase capital investment and othermeasures promoting the development of Xinjiang Minority Games.3、proposing theprinciple of market-oriented operation, using sports marketing operation of the market for National Games in pricing strategy, service strategy, distribution strategy,marketing strategy, brand strategy understanding functioning of the market inXinjiang Minority Games,analyzing of learn from experience to promote thedevelopment of its market,and proposing recommendations of Market-orientedoperation;Improve government functions,formulating development policies ofXinjiang minority sports competition;Develop new projects and gradually pushinginto the market National Games;Efforts to build a society of wide coverage,multi-level national characteristics sports service system;Create multiple modesvenue,taking Europe Expo as an opportunity to actively promote the internationaland domestic capital investment on Minority Games.