Research On The Marketization Of Chinese Wushu Sanda Professional Competitions

With the development and improvement of the socialist market economic system,marketization and industrialization have become the direction of China's sports reform.The promulgation of "Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption")indicates that the sports industry is entering a period of great development.The "Martial Arts Industry Development Plan(2019-2025)" states: "The vigorous development of the martial arts industry is an important content that stimulates the vitality of the martial arts industry,promotes the traditional culture of martial arts,and enhances the international influence of martial arts.Enhancing the right to speak internationally has an important role." The gradual implementation of the Healthy China Strategy and the steady advancement of the construction of a sports power have promoted the growing consumer demand for martial arts,increasingly active martial arts,and the marketization of martial arts Sanda events ushered in major development opportunities.By means of literature review,questionnaire survey,historical research,comparative research and logical analysis,this study sorted out the development course of wushu sanda competition and the marketization development course of wushu sanda professional competition,searched for its development rules and nodes,and guided the direction of its marketization reform.Starting from the booming development of sanda professional wushu competitions,this paper analyzes the necessity and urgency of marketization of sanda professional wushu competitions in China,analyzes the current situation and points out that the main problems are the lack of marketization and the neglect of cultural connotation.Unreasonable management system and restricted competition conditions;The competition system is not perfect and the continuity is poor.The vertical comparison studies the operation mode of martial arts and kunlun fight and confrontation TV programs.The analysis finds that there are some problems in the operation of the competition,such as the single profit source of the competition,the imbalance between competition and entertainment,and the unreasonable incentive system.Transverse comparison and analysis the professional boxing and the K-1 foreign well-known against competition mode of operation,from the competition of market positioning,commercial packaging,social benefits,such as management system Angle,the successful experience of foreign combat events foster market are pointed out in the paper are: multi-level competition market demand level,making the commercial rules of the contest is in line with public taste,diversity of money into the development of events.Then it puts forward the strategic positioning of the marketization development of wushu sanda professional games and the operation strategies of the marketization of wushu sanda professional games: return the right to the city,improve the system and perfect the legal system;Improve the rules,enhance the appreciation,the formation of rules...