A Study Of Public Opinion Guidance To The Network Collective Behaviors Evoked By Emergency Incidents

Collective behavior is social behavior unique to humans, social psychology researchsystem is an important object of attention. At the height of the development of Chinesesociety, social structure increasingly diverse, more complex social environment, naturaldisasters, accidents, disasters, public health emergencies and public security incidents,different sizes, levels of group behavior is also highly developed network to complex formsrevealed, the public emergency network cluster acts as a social movement under a particularcontext, it is especially important impact on public opinion, public opinion researchemergencies guide has important theoretical and practical significance.Under the public emergencies background collective behavior analysis of theoreticalstudies, the use of related disciplines communication theory, sociology, social psychology,external factors and deep motivation to network cluster behavior as a starting point, throughcase dialysis network cluster behavior trend, to explore the collective behavior underemergency public opinion to guide the scientific method. The article first introduces thenetwork characteristics and status of collective behavior in public emergency, combined withpublic issues, the main factors involved in the occurrence, technical infrastructure and mediaenvironment of the four clusters behavior, summed public emergencies caused by potentialsocial stakeholders under anxiety, and gradually produced a strong recognition among usersthrough mutual imply infection, producing imitation and herding behavior, and with users"discussion" in-depth approach to further strengthen the process of Internet users, theformation of specific predisposing factors to stimulate spontaneous produce consistent, andformed a certain scale to strengthen and gather opinions polymerization behavior in thevirtual world. Problems and guide public opinion against the current network collectivebehavior under public emergencies, from the " information flow " control, propose guidingopinions " affect flow" to eliminate three directions and guidance " noise flow".