China Yangzhou Jianzhen International Half Marathon Impact On Urban Development

In modern times, sport is not only human beings beyond the limit, superb skills arena contest, it is the host city image and city show the charm of the stage. The good image of the city is an important guarantee for sustainable development. With the development of globalization, the competition between city and city is increasing fiercely, a city should create a unique and personalized concept and the image of the city if wants to remain invincible in the competition, then produce the enormous City affinity and cohesion, Strengthen the competition of the city, promote the comprehensive development in city politics, economy and culture.In the field of international marathon, Yangzhou Jianzhen international Half-marathon is the only one event named by Jianzhen. In2012September, Yangzhou marathon awarded the IAAF Gold standard event and be the first to obtain IAAF Gold standard tournament Half-marathon in china. In addition,"celebrity, match, city" is the biggest characteristic of Yangzhou marathon compared with other marathon. Yangzhou Half-marathon is founded according to the monk Jianzhen’s firm and indomitable spirit, by hosting the Half-marathon to show the world the charm of the ancient city of the millennium.The research accorded to the actual situation of Yangzhou Jianzhen international Half-marathon and adopted documentation research method, questionnaire investigation method as well as interview method.The research based on the study of the influence of large scale sports event on the city development, then take the influence of Yangzhou marathon on the development of Yangzhou city as an example to analyze, draw the following conclusions:Yangzhou is not only pull the city’s rapid economic development, but also promote exchanges and cooperation in city politics, culture and the vigorous development of the city sports with the help of Yangzhou international Half-marathon’s success. Yangzhou marathon show the ancient history and modern style of Yangzhou city as a new card, expand the city’s visibility and influence, promote the rapid development of city consumption market and the tertiary industry, enrich the cultural life of the residents, improve their cultural accomplishment, attract a large number of international events in Yangzhou and accelerate the development of city sports industry.There is a mutually beneficial relationship when a city combines with an international sports event. Yangzhou marathon promotes the all-round development of all aspects of city politics, economy, culture and sports. At the same time, city sustainable development provides the conditions and security for the event.