Research On Organizational Management Of Media Village Of China、National Games

China’s National Games (hereafter referred to as "National Games") is the largestscale and highest level of comprehensive sports games of China. With thecontinuously developing of National Games, there are amounts of media people areengaged in the news interview work during the National Games, and it’s veryimportant to well serve media people because they have a great effect on the public.The Organizing Committee for the National Games set up the first media village inNational Games’ history to make media people from all directions live together incentralized residence in the11th National Games. However, without any relevantexperience, it’s a difficult task to perfectly organize and manage the media villagefor the administrators.The purpose of this research is to describe, analyze and summarize the operatingsituations, managing effects, existing problems and influencing factors of the11thNational Games’ Media Village, and ultimately propose some exercisablesuggestions to improve.This research selects the organizational management of the11th National Games’Media Village as research object, and adopts methods of literature review, expertsinterview, logical analysis and comparative analysis.This research consists of7parts:(1) Introduction. Mainly describe the topicselection background, research purpose and significance.(2) Literature Review. Sumup the relevant research literatures of Organization Management Theory, OlympicVillage, National Games Village, media services.(3) Theory Basis. Analyze themedia village combine with Systematic Organization Theory.(4) Research Objectand Methods.(5) Research Results and Analysis. Mainly describe, analyze andsummarize the operating situations, managing effects, existing problems andinfluencing factors of the11th National Games’ Media Village, and compare withBeijing Olympic Media Village.(6) Suggestions. Propose some exercisablesuggestions to improve the organizational management of media village of theNational Games.(7) Research Conclusion.Through analyzing, this research forms5main conclusions:(1) The main purpose ofsetting up media village is to well serve media people and show the good image ofNational Games, administrators and host places to the public; The main serviceitems in media village include accommodation, catering, transportation, technicalsupport, security, medical treatment, various commercial service and etc.(2) Theorganization of the11th National Games’ Media Village is divided into three levels,and the administrators adopt management methods of establish managementstandard, write work plan, establish meeting system, establish coordinationmechanism, carry out professional training, and organize practice. The management effects show that the operational targets are basically fulfilled, the staff’s attitudesare positive, the infrastructures are good, the qualities of service are warm andcareful, the management methods are multiple, and the organization structuring isreasonable.(3) There are some problems impact the organizational management ofthe11th National Games’ Media Village, such as the function orientation is notaccurate enough, the unity of knowledge and practice should be strengthened, theassistant facilities are a bit weak, the services items are not various, the specificexecution needs to be efficient, the operating cost is high, and the professionaloperation needs to be improved. The influencing factors caused these problems aremanagement ideas and work priorities are unbalanced, self-adjust and self-superviseabilities are not strong enough, the mastery of services details are insufficient, lackof relevant experience, work execution efficiency is low, the cost concept is a bitweak, and the professional operation team construction needs to be strengthened.(4)In comparison with Beijing Olympic Media Village, the11th National Games’Media Village should focus more on the media people’s needs from beginning toend, strengthen the particular management to details, form more standardizedmanpower training system, and introduce information management methods.(5) Thesuggestions to improve the organizational management of media village of theNational Games includes reinforce the team construction and management, furtherdefine the operation goals and tasks, make the services orientation more accurate,enrich services content, strengthen the particular management to details, strengthencommunication and coordination, strengthen cost control and resource utilization,and introduce information management methods.