The Study Of Media Operation In The 11th National Games

Media operation is an important component of sports events organization and management. The quality of media operation of a major event, not only directly affects the media effect, but also is the key to successful evaluation of the event. In recent years with the improvement of event management in China, the media operation has been getting more and more attention. In the great achievements of the Beijing Olympic Games, media operation has done played an important role in it. The media operation of eleventh Chinese National Games picked up the experience from the Beijing Olympics media operation. It is the first time that the holder applied the media operation to the national comprehensive tournaments. This dissertation mainly covers the key elements of the media operation and operating effect of meticulous research. The conclusion of this paper will present the in-depth understanding of the experiences of media operation in national sports events, and it will give the experience for China's future use by holding the large-scale international and domestic competitions.This article adopted mangy research techniques, such as, questionnaire, experts, interview and etc. The subject of my study is about the media operation of eleventh Chinese National Games. In this dissertation, the author tried to summarize the general traits of the media operation of the eleventh Chinese National Games, and tease out the content of media operation of the eleventh Chinese National Games. From media registration, media communication, security services, communications services, media services in the village, media services for journalist etc. This dissertation tried to find out the advantages and disadvantages of the media operation in the eleventh Chinese National Games.Media operation is a huge systemic project that relates to the work of the various aspects of life. Firstly, as a sports organization, it is a must to establish the concept of the media. The sport organization musts pay special attention to the communication with the mess media. Secondly, we must standardize the running of the organization framework for setting up independent media operation. The holder has to train up a group of specialists for the media operation and also the staff for the media services, in order to provide more excellent and professional services. Lastly, it's the key part of the media operation that every member should notice the details of the work, both from macroscopic and microcosmic aspects. The media operation should be processed well before the game, during the game and after the game. They should work to implement to avert hardship to solve the problems and improve the service level.With the continuous improvement of economy, culture blooming and sports improvement, China will hold more and more international competitions in the future. The study of the media operation of the eleventh Chinese National Games not only can help the media do better jobs but also help sports organization fully and correctly understand their services. Least but not last, my study may provide some practical and theoretical experience for the comprehensive competitive sports events.