Sohu 2011 Women's Volleyball World Cup Coverage Study

Chinese women volleyball team is one of the most favoritesport team in our Chinese people, which is a symbol of unity and struggle positivesportsmanship in China, The old Chinese women volleyball team continuouslygained five world champions had inspired a generation of sports passion. TheChinese women volleyball team who was at a low ebb gained the third in the womenVolleyball World Cup in2011, achieved the London Olympic Games tickets at thefirst time,which beyond most of people’s expectations. Many major web sites havemade wonderful report in detail. This paper takes the sohu sports as an example, toresearch the report of the2011women Volleyball World Cup by the sohu sports.This paper uses three research methods, which are case study method, themethod of documentation and the method of content analysis. Select the2011women Volleyball World Cup report by sohu as the object of study, carry on thediscussion in the women Volleyball World Cup of news operation, and compare withthe reports in2003and2007Women’s Volleyball World Cup by sohu sports by usingthe method of comparative analysis.In this study, the2011women World Cup report by sohu is taken for contentanalysis, then analysis how Chinese media report large-scale sports events as theresult. The results show: the2011women World Cup report by sohu used differentkinds of reporting periods, but was not getting rid of the type of print media. In the2011women World Cup reporting sohu sports took the form of cooperating withother media as usual. The number of reporting news increased a lot. Although all ofthe news were classified by reporting theme and object, was not fine enough.Readers could not find their intending news easily. The Chinese women volleyballteam was the major reporting object. And a mature type of reporting large-scale sportmeeting was coming into being. The own of sohu sports exclusive news is also moreand more. Among all the news about foreign women volleyball teams, the number ofsohu sports was more than other domestic media. The domestic media focused onthe Chinese women volleyball team. There was also plenty of illusive entertainmentnews, which occupied a larger coverage. The commentary news were almost fromnewspaper, so the sohu sports exclusive news was insufficient. The edit style hadstrong network characteristic. The word number of news headline was same. The edit style was also flexible and interesting.