Research On 2018 Russian Football World Cup Network Media Image Reports

The Football World Cup is one of the most extensive and far-reaching large-scale sports events around the world.On June 14,2018 Football World Cup was held in Russia.During the competition,social media networks were the most convenient for the football fans to access World Cup information.Among videos,pictures,texts,images were one of the most effective way to get the knowledge of the report.Aimed at Russia's Football World Cup in 2018,tencent,sina's two big media platform has carried on the special report,through literature review,interview,comparison and analysis,system analysis was carried out on the Football World Cup pictures report situation,found that pictures report column of the advantages and disadvantages,network media images for similar large sports competition activities to provide valuable reference.The following research conclusions are mainly drawn:(1)Sina.com special report of Russian Football World Cup adopts the design style of combination of virtual and realistic.Tencent's network report has a strong sense of subject navigation interface level and clear functional interface classification.The content of picture information tends to be non competition picture.(2)In the World Cup online picture information competition in Russia,the amount of reports and information dissemination is relatively high,and there is a certain star effect;the relationship between picture reports and the attention to information is asymmetric,which is difficult to meet the needs of users;all kinds of pictures information comments have a strong subjective tendency of user experience comments.(3)Russian football World Cup information acquisition path has a habitual preference,mobile phone becomes the main tool of information acquisition,user's content perception is more inclined to the report of trivia information,and user's perception of in-depth interpretation of image information is low.(4)Russian football World Cup online media picture report has a clear thematic structure,the content of the report tends to focus on hot spots,spirit and aesthetic elements,the art of the picture report is insufficient,and its functional characteristics are mainly reflected in the dissemination of the game culture,meeting the needs of leisure and entertainment,and obtaining economic benefits.