Research On The Situation And Development Strategies Of Staff Sports Of Nanxiang Town Economic Development Zone In Shanghai

With the development of economy, more and more Economic DevelopmentZones are built acrossing the nation, the scale of the Economic Development Zone isalso growing, the number of employees of the enterprises of the EconomicDevelopment Zone grows as well. Workers are the basis for the development ofenterprises and manifestation of the comprehensive competitiveness of enterprises. Inrecent years, with the global economic recession, the enterprises are facing a moreintensive competition environment. The working and life pressure are becomingbigger and bigger. Furthermore, multiple enterprise workers commit suicide even.Physical exercise activities is an important means to improve both physical andmental fitness of the enterprise workers, a good and effective staff sports, can keep thedevelopment of enterprises better and faster. The staff sports is an important part ofthe mass sports. Developing staff sports responses to the call of the national fitness,and it is good to build a harmonious society.In this study, through adopting the methods of literature study, expert interviews,questionnaire survey and mathematic statistics, applying the knowledge of sportpsychology, sport management and sport sociology and other relevant disciplines. Ihave taken an investigation into the employee’s physical situation of5enterprises inthe Nanxiang town Economic Development Zone. Taking the investigation as a base,this paper gets the following conclusions:1The enterprise employees in Nanxiang town do not know the “national fitnessprogram” well, which indicates the enterprise and relevant department do notmake an adequate propaganda on the national physical laws and regulations.2The enterprise employees in Nanxing town care and love the physical exercisemuch, and have a right motivation, but the actual participation is not high. Themotivation and programs they attended are different between male and female.Male workers mainly take part in running and ball games to keep fit, while femaleworkers choose aerobics and dance to keep slender.3The enterprise employees mostly do exercise in public community fitness areas,mainly choose the night time. The enterprises do not pay enough attention to thephysical activities of enterprise employees, and lack of organization.4The enterprise employees mainly take part in running, ball games, aerobics dancewhich do not ask for much about the venues and equipments, for lacking ofvenues and equipments in these enterprises.5The enterprise employees have a poor physical consumption awareness, whichdue to their low incomes, out of dated consumption conception and their badconsuming environment.6Lacking of venues and equipments, low degree of attention from leadership, busywork, undesirable atmosphere of sports activities are all the factors that constraintthe enterprise employees to participate in physical exercise.According to the findings and the experts’ advices, this study makes the followingrecommendations:1enterprises and relevant sports departments should attach moreattention to the employees’ sport;2the enterprises should strengthen the constructionof venues and equipment, organize more staff sports;3hiring professional fitness instructor to train the employee and organize the sports activities;4throughorganizing sports competitions, sports events and other activities to inspire the passionof workers to participate in sport activities;5building sports clubs, to ensure theemployees to participate the sports activities organized, regular and long-term.