| Since the implementation of reform and opening up in1978, China has gone through25years of upsand downs, the economic system to achieve a planned economy to a market economy transition. The sportsindustry is also moving in the direction of society, industrialization change. Throughout the developmentdirection of the developed countries in the world sports, the sports industry is the only way, which requiresemphasis on inputs and outputs, social and economic benefits of sports to make arrangements for doubleharvest. Dominate mode, change the whole country sports and to absorb social forces and funds into thedevelopment of the sports industry. Especially in building a socialist well-off society in an all-round way,the development of the sports industry can be a powerful stimulating the growth of the national economy,to become a new economic growth point for China’s economic development into positive energy and trulybecome the pillar industry of the national economy development.Henan sports industry started in the1980s, after20years of rapid development of sports undertakingsin Henan Province tremendous changes, and basically formed the industrial framework, residents’ sportsconsumption is growing rapidly, employing increasing, the growing prosperity of the sports market,industryscale and gradually expand the industrial chain.The increase sports industry guidance, in March2011, the General Office of the People’s Governmentof Henan Province "opinions" on accelerating the development of the sports industry formally introduced,which is the province for the first policy document issued special guidance sports industry. Meanwhile, theSports Bureau of Henan Province sports industry into sports undertakings in Henan Province "12thFive-Year Plan", and to intensify the development of the sports industry in the context of speed up thestrategic Central Plains Economic Zone, Henan sports industry has made gratifying results. Throughresearch, we draw the following conclusions:1.After the implementation of the "National Fitness Program, sports fitness and entertainment industryin Henan Province has developed rapidly, the popularity of both basketball, soccer, volleyball and otherfitness and recreation projects, pulley, rock climbing, river rafting and other fashion movement. Imbalances,the organization’s network is not perfect, positioning high. 2. Henan Sport Performance Industry in Henan started late, although the football, basketball,volleyball, martial arts competition market has initially formed, but the market system is still not perfect,less operating items, Enthusiasm, distribution is not reasonable, to enter the market The less athletic events.3. Computer sports lottery in Henan Province has experienced a continuous development,self-improvement, prominent brand, franchise and development process to establish a Lottery Club thenonprofit has penetrated into all aspects of the sport; Lottery sales are moving toward the target of60billion forward, Henan Province Sports lottery management team development imbalance, the lower thequality of individual practitioners.4. Sports Tourism Resources of Henan Province, the province is rich, but the tourism industry is in itsinfancy, the smaller sports tourism market as a whole, the fist industrial chain is shorter, the Sports Tourismlarger space.5.Central Plains Economic Zone for the development of the sports industry in Henan Province hasprovided a rare opportunity for development. Its performance: Central Plains Economic Zone rose tonational strategic priority policy support for the development of sports industry in Henan Province; theAERONAUTICAL economic experimental zone for comprehensive construction will drive Henan’seconomic development and to accelerate the optimization and upgrading of industrial structure, therebyimproving the people’s incomes and promote residents’ sports consumption structure adjustment and ideasto drive the development of the sports industry; infrastructure construction in Henan Province to promotethe construction of public sports venues; increasing the degree of opening up and attracting investment topromote the development of sports tourism; With the economic development featured sports in HenanZhongyuan economic Zone continues to mature; unique regional advantages, makes traditional sportsresource-rich Henan intensified development potential; while promoting the development of the sportsindustry base.Based on the findings, recommendations are as follows:1. Actively adjust sports fitness and entertainment project layout in actively planning conditionsallowed, with the international standards, improve sports fitness and entertainment network oforganizations, training professionals.2. Henan sports competition performance industry development priorities should be paid in all types of professional league sports competition performance market development in Henan Province should bedivided into three levels to go: give priority to the development of the region, focusing on cultivating theregion, development of specialized projects.3. Give full play to the function of the sports lottery funding, to contribute to the comprehensivedevelopment of the Henan Sports.4. Seize the opportunity to fight for preferential policies to nurture sports market.5. Play the Henan Zhongyuan Economic Zone location advantages, expand the opening up of thesports field, and actively introduce foreign, outside the province, and private capital to boost thedevelopment of the sports industry.6. Seize the favorable opportunity of Zhengzhou Institute of Aeronautical comprehensive economicexperimental zone, into which about the construction of the sports industry in Henan Province, and raised itto the province and the national will, leveraging the development. |
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