Development Of Customer Experience Based On The Urban Landscape Of Sports Industry

With the rapid development of the national economy and people’s living standards improve, more sporting needs of our residents tend to participate in sports activities and expectations of sexual experience acquired from leisure and excitement. So how to innovate in order to better promote the development of mass sports become the focus of public attention at present, just as we are troubled on how to solve this dilemma, May2006National Sports Conference "Taihu Sports Forum" that "landscape of sports" concept. The so-called sports landscape, the upcoming city or landmark sports and fashion combined with clever use of the unique landscape resources, break through the limitations of traditional sports venues, allowing people to participate in sports activities.Urban landscape as an emerging sports industry sports industry I had still in their infancy, which implies a huge potential for development. This was dissolved in new sports is also a beautiful city charming tourism products, sports festival activities as a special form, which contains both the ornamental characteristics, but also demonstrating the casual atmosphere of the era of in-depth experience of vitality. Its sport and leisure lifestyle into one, to meet the growing consumer demand for spiritual and cultural inhabitants, from the perspective of innovation provides a platform to promote mass sports development, but also to improve the city’s comprehensive strength, improve the city’s image and spirit reflect aspects of significance, to better promote the harmonious development of the city naturally, storylines elements of experiential products designed sports landscape, which made the development of the sports industry landscape vision based customer experience in order to promote the rapid development of coordinated urban landscapeofsports.However, how to better develop the urban landscape of sports industry led us to thinking, this paper public increasingly changing consumer demand-the gradual shift of lifestyle and leisure experience for the breakthrough point in the integration of industrial development based on customer experience, experience elements. During the study, the author for the sports industry development status of the landscape, the landscape that exists asked sports product development and design, experiential marketing theory in-depth study, such as the experience through the integration of themes, scenes, atmosphere, activities, experiences, etc.