Recruitment Pattern And Strategy Analysis Of Xi’an Institute Of Automotive Technology

The education reform has been further developed in China. The development of the private education has been very dramatic like riding roller coasters:the number of private institutions (colleges or universities) with10000+students grew from zero at beginning to dozens in2000, and then it significantly dropped in the past two years. It has been a survival threat to some institutions that the number of new prospective students and the number of existing enrolled students are declined broadly. There have been private institutions that were early established and enrolled a quite number of students in developed areas like GuangDong and Beijing. They also struggle for their survival at the edge of collapse due to the lack of students. With the cruel reality, it becomes the theme again that student enrollment is the lifeline of the private institutions. How to develop the private institutions and how grow the number of students? This is a Hamlet thesis "life or death" for private institutions.The author of this paper has been engaged in student recruitment activities within private institutions and also has been performing MBA theoretical study and practical work. The author has also done the analysis of Xi’an Institute of Automotive Technology competitive environment in which the enrollment status of the institutions admissions is studied and the problems are resolved. The study includes automobile industry background and development, college admissions strategic positioning, strengths and weaknesses analysis, formulation of specific embodiments of enrollment, enrollment incentives to be developed, the focus of the various stages of enrollment at different levels, the improvements of enrollment management in specific measures to be targeted, enrollment guidance at all work phases. The study also includes how to strengthen organizational leadership, how to further enhance the core competitiveness of college admissions, how to complete College Admissions in order to build a branding institution with growing scale of10000+prospective students.