Application Of The Carrier Under The Ideological And Political Education "micro Era" Background

With the micro-blog, micro letter, the formation of the mobile terminal technologyto update and widely used, and the vigorous development of public welfareundertakings, the “micro-blog times” has been formed. Marxism thinks, the economicbase determines the superstructure, superstructure reaction in the economic base.Along with information technology is widely used in social life, make people’scommunication style, great changes have taken place in the way of life, thus changingthe people’s thought idea, then affects people’s social life, especially for informationtechnology is very sensitive to students’ learning, life, its ideological and politicaleducation of contemporary college students put forward new requirements.Ideological and political education carrier is the important factor in the process ofideological and political education practice, therefore, to understand the “micro-blogtimes” characteristic, carries on the “micro-blog times” in the context of theideological and political education carrier applied research, is the important theory andpractice of ideological and political education research topic. This article from the"micro age" related definition and characteristics of the new carrier of ideological andpolitical education, in order to "times" of mobile terminals, micro-blog, micro letter,the background of the new forms of public three carrier, based on the relevantempirical research results of the analysis, revealing the “micro-blog times” in thecontext of the ideological and political education carrier the problems existing in theapplication, and carries on the analysis on the influencing factors of these problems,put forward the micro era under the background of the ideological and politicaleducation carrier application of strategic thinking.Through questionnaire investigation and case analysis, we believe in the“micro-blog times”, through the mobile terminal, micro-blog, micro letter, the newform of public three kinds of carrier, the ideological and political education of thespace-time expanded, to enhance the efficiency of the ideological and politicaleducation, ideological and political education has updated, in the form of ideologicaland political education content more rich; But at the same time received seriouschallenges: the micro subject of decentralization has shaken the authority of the collegestudents’ ideological and political education, information transmission diversityreduces the ideological and political education information feedback, high-speed update information to promote the reform of ideological and political educationimplementation, the wind of formalism weakens the vigor and vitality of theideological and political education. From positive to do this, we need to create aplatform, timely release information, efforts to narrow the distance and developmentinnovation micro-blog event four aspects the ideological and political education carrierapplication, to enhance the pertinence and efficiency of the ideological and politicaleducation..