The Shock Of Micro-blog Culture And Countermeasure Of Ideological And Political Education

Micro-blog has been spread because of beta test of Sina micro blog in 2009, China. The interpretation of micro-blog in "Modern Chinese Standard Dictionary (Second Edition)" in is:short name of micro-blog. Less than 140 words, can be updated through mobile phones and network. Its attracts users with novelty, openness and convenience, more and more people start using it, micro-blog even has been chosen as a popular topic appeared on the sketch in Spring Festival Party of 2011. Increasing numbers of micro-blog users made a micro-blog culture, some of whom are large groups of young college students. Micro blog culture cannot be ignored as one of College youth subculture. Besides the convince of getting and publishing messages, knowing various types of news, providing platform for charity, gathering small strength to help others, it has following features of Young university micro blog subculture due to its limited numbers, Zero threshold and virus type of spreading information style. "micro-blog control" generation; various types of youth subculture focused presentation; popular entertainment gossip; arising of money worship and the rise of unearned mind; the formation of a new way of life. These features of the function of ideological and political education have a negative influence on the ideological and political education in our country poses a challenge. From the perspective of education, this article will analyze bad influence of College micro blog subculture, and propose reference measures for the ideological and political education workers.First, This article describe Connotation and performance characteristics of micro-blog, micro-blog culture, micro-blog subculture, based on detailed analyses, we know reason of micro-blog subculture is cause by the postmodernism, the involvement of commercial considerations, "home" on the Internet and dependence on mobile phones as well as the needs of young college choices. Demonstrate the relationship between mainstream culture and the sub-culture; relationship between youth college subcultures and the micro-blog culture. Analyze and demonstrate that college youth subculture makes changeable thoughts and difficult to control message, makes very difficult to promote ideological and political education; status and authority of ideological and political education is been challenged; the value of university students'been alienated; invasion of western cultural; model People have lost the typical role of education in ideological and political education on the adverse effects. At the same time, the article demonstrates positive influence of micro-blog culture which brings generous information to the young university students quirkily, and inspire students to believe that the tiny power on its own can help others, combined with such positive influence solve adverse effects and the countermeasures better play micro-blog culture positive role. This paper aimed at these adverse impact, the advanced education theory reference scholars advocate and maintain school, put forward mainstream culture; To strengthen college teachers micro-blog use importance of consciousness; Strengthen college students' aesthetic training; Establish the ideological and political education mode of communication; Cultivate equal consciousness; Establish proper catharsis mechanism; Strengthen micro-blog subculture mental health education; Family, school and society in cohesion combination of education way to overcome and governance young university micro-blog ideological and political education function of subculture of adverse impact, strengthen ideological and political education work the pertinence, actual effect.