The Reader Group, Walk Out The Current Situation And Strategy Research

In recent years, in support of the country, the magnitude of the publishing industry "going out" continue to strengthen, the current China’s publishing industry walk out situation presents a great momentum, shown as:books export growth trend year by year, The deficit is shrinking; Objects, copyright intensified to go out, go out of capital has also made certain achievements; Publishing content provide Internet information services worldwide; Major publishing house to participate in the enthusiasm of the international book fair, will markedly enhance its competitiveness, etc. In the process, Anhui publishing group, Liaoning publishing group, China’s publishing group and other companies to export achievements. However, in the process of going out, the press also faces of topic selection, content of the single, output form the same tradition, the lack of senior translation talents, and many other problems. Based on this, this article selects the group has as a typical case of readers as a case study, in order to "go out" published in China to provide the corresponding countermeasure and the suggestion..Has "the Chinese first journal" reader group in actively implement the strategy of "going out" has made considerable achievements, group book copyright and the output of the magazine "readers" in foreign countries occupy a certain market share, readership has certain influence abroad, In recent years, however, as to expanding the depth of the "going out", some problems appeared gradually. This paper mainly on the readers group published in "going out" problem encountered in the process of analysis, points out that facing the reader group of strengths, weaknesses, opportunities and potential threats, thus put forward the feasible opinion and the suggestion. Mainly includes:the integration of publishing resources, to the advantage of diversified resource pack to output; Broaden the original distribution channels, establish a mechanism for the communication with overseas readers; To strengthen the cooperation with overseas publishers, truly be born; Increased spending on senior translation talents; The output from the "culture" to "capital output", implement localization strategy, let more high quality resources present in front of the world, let the world "read" China.