A Study Of Fengmenglong's Editor Thoughts

Ming dynasty is the most characteristic and active times in Chinese publishing history .The capitalism relationship sprouted and grown up quickly .The civilians who were the new group of readers in Chinese publishing began to awake .The development of commercial economy further weaken the rule of feudal autocracy .The new wind of humanism was blown into the realm of thought and culture .The humanity of the intelligentsia began to wake up ,they dare to publish their self-conscious. The pulse of the needs of the readers and the editors propelled the publishing in Ming dynasty into prosperity ,specially after Tianqi of Ming dynasty ,the publishing grew into prosperous times when Fengmenglong came into being .In this article the thought of Fengmenglong's editor will be studied .The purpose is to find some regularity by analyzing Fengmenglong's thoughts ,to supply some meaningful help to modern publishing .Fengmenglong's editor thoughts can be summarized in these words as follows:1 ) The strong market conscious of regarding the readers as the main body .From the eyes of readers ,the readers in Ming dynasty added the new group-civilians ,they were the reason why the books edited by Fengmenglong were good sale.2) Books were the media to realize the function of humanity teaching .3) The popular is the soul of Fengmenglong *s editor thoughts , and also is seeked by Fengmenglong.These three parts, are supplement and complement each other ,and make up the important contents of the thoughts of Fengmenglong 's editor .The most useful thoughts deserved refered is that :the modern publishing should go out of the wrong area of noble and the isolation of market ,use the books suiting both refined and popular tastes.