The Research On Commercial Real Estate Positioning

After China’s opening up and reform, real estate, as one of the main industries of the national economy, has experienced a major revolution. Commercial real estate is a very important component of real estate as a whole, as well as a necessary platform for the commercial and market economy. Moreover, it is becoming a more and more important influence on the city’s consistent development. However, China has very unique economic environment, and commercial real estate is still in its infancy. There are few widely recognized theories or successful experiences in the commercial real estate field, and many developers have paid for their failures.Positioning, going through the whole process of commercial real estate development, is the soul and core of it. The accuracy of positioning will decide the success of the whole commercial real estate project to a major extent. This thesis seeks to explore the discipline of commercial real estate development by describing and analyzing a real project, summarizing the current research and theories, and building up the model for different stages and core elements in general commercial real estate development. The author wants to conduct meaningful research and therefore provide useful guidance for commercial real estate development, as well as sharing these experiences with colleagues and promoting better training for experts in this field.