Research On Telecommunication Product Diffusion Model Of Heilongjiang Province

Telecommunication products is becoming an indispensable tool in our daily liveswith the innovation of communication technologies, and the high-speed of informationprocessing providing people with a convenient, fast living and working style. Theimprovement of telecommunication technology making it possible to communicationand cooperation in the world in any way, and telecommunication products has becomeincreasingly dependent. Therefore, study the diffusion of communications products notonly be able to help the communications operators to maximize revenue in thepractical application, and gaining market share, but also has great significance to thedevelopment of the communications industry in Heilongjiang Province.Many scholars study the diffusion of communications products in various regionsfrom the points of forecast, diffusion motion and mechanism, impact factors andcompetition, and rarely considered from the perspective of consumers and businesses.This paper will study from the consumers’ utility, competition and corporate income tobuild models to depict the diffusion of the products under different circumstancesbased on innovation diffusion theory and consumer utility theory using actual dataobtained from the Heilongjiang Provincial Communications Authority, and providesome suggestions to consumers and communication Authority according to the fittingresults.This paper first describes the research background, research significance, andliterature review, and discuss the problem that need to study. And then, we will studythe product diffusion from the perspective of the consumer’s utility that combinedconsumer utility theory with diffusion theory that can better portray the consumerutility degree of change and the price sensitivity of the providers. After that, we willbuild the model to depict the law of the diffusion between the fixed and mobiletelephone in Heilongjiang Province to analysis the relationship between the differentusers. Last, the research that integrated the income and diffusion reflects therelationship of income with product diffusion, and provide reasonablerecommendations for the relevant business executives to improve their revenues.