Research On The Marketing Strategy Of Emerging Businesses To Group Clients From Handan Mobile

This article mainly from the China Mobile Communication Group Hebei Co., LTD HandanEnterprise (hereinafter referred to as\" Handan mobile\") to the whole market, group of Handancustomers mobile group customer new business situation of comprehensive analysis, discussedin China telecom industry after the reorganization of the changes of Handan communicationmarket, this paper analyzes the mobile market in Handan group clients of the development of thenew business strengths, weaknesses, opportunities and threats, analyzes the operatingenvironment and external Handan mobile internal management ability, and from the trainingstrategy, product innovation strategy, channel strategy, supply chain strategies in Handan mobilegroup for new business customers market provide marketing advice to attract and keep groupnew business users, prevent new business users erosion, adding new business users value,eventually improve the Handan mobile group customers new business overall market share andthe realization of the target of the management.