The Study On The Demand Of Life Insurance Market In Anhui

The insurance is closely related with the regional economy and people’s life, andthe insurance industry is one of the most important industries in the national economy.Since it was resumed in1980, it has had the rapid development in China. The averageannual growth rate is over thirty percent, and it is one of the fastest growing insurancemarkets in the world. At the same time, life insurance in Anhui Province is growingquickly and has begun to take into the shape. At the end of2012the premium of the lifeinsurance market in Anhui province has reached to two hundred and eighty four pointsix billion Yuan, and it occupies the twelfth position of thirty one provinces and cities inChina. But after a period of the rapid development, the premium of the life insurancemarket had two consecutive years of negative growth since2011in Anhui province, andit is contrary to the development trend of the national insurance market. In the face ofthe downturn situation in insurance market, how to find out the characteristics of thedemand of life insurance market in Anhui Province, and developing the competitive lifeinsurance products to win the needs of the customers, are becoming the problem to besolved quickly the insurance company in Anhui province. In addition, how to explorethe potential life insurance market in Anhui province, enhancing the demand of lifeinsurance, maintaining its healthy and sustainable growth, are solved immediately forthe life insurance market regulators and government in Anhui province. So, for theinsurance company, the life insurance market regulators and government in Anhuiprovince, the research on the demand of life insurance market in Anhui province isfilled extremely with the important and practical significance.The research on the demand of life insurance market is mostly based on thenational insurance market, while the research on the demand of the regional lifeinsurance market is less, and the research based on the life insurance market in AnhuiProvince is almost zero. In this paper, it takes the life insurance market in AnhuiProvince as the research object and uses the regional situation and data to support thestudy. It makes use of life demand insurance theory and the econometric softwareEviews6.0to analyze the demand of life insurance market in Anhui Province. Andaccording to the empirical results, it puts forward the corresponding suggestion. So, theresearch also has the theoretical and realistic significance. This paper includes six parts: the first part is the introduction. Firstly, it introducesthe research background of the article, elaborates the significance of the research, andgives the purpose in this essay. And based on the review and analysis of research athome and abroad, it points out the methods and the innovation of the article; the secondpart points out the connotation of the life insurance and its demand and reviews therelated life insurance demand theory, and gives the factors that influences the lifeinsurance demand from the theoretical aspect; The third part analyzes the demand of lifeinsurance market in Anhui province and points out the characteristics of the demand oflife insurance market in Anhui province; From the actual situation in Anhui Province,the fourth part uses the relevant knowledge to describe and analyze the economicenvironmental factors, social factors, institutional factors and factors related to lifeinsurance industry how to influence the demand of life insurance market in Anhuiprovince; the fifth part makes the use of the data from1984to2012in Anhui Provinceto analyze the demand of life insurance market in Anhui Province by using theempirical model, and points out the main factors that affects the demand of the lifeinsurance in Anhui province. And it also gives the degree and direction of the mainfactors; the sixth part summarizes the research and puts forward the correspondingpolicy based on the results of the study.